My People Puppies,
you did it again. You got a writing award and you make all of
us Halberts very proud.
and I started posting these letters on grandpa's website the
other day and it is kind of odd, because it feels like the whole
world is watching. I'll try not to embarrass you.
cool thing about having the letters online is, I can get feedback
from people and if something is not clear, I will know
and can make it clear. So, when you grow up and read these letters
it should all be very clear.
wrote in, asking about how I came up with the reports and information
in the bullets. That subject was not given much attention because
most of the readers are interested in marketing.
I did say in an earlier letter, that had I not been able to
write the reports, I could have my partners contribute content.
But it is much better when the content is yours and something
you are passionate about.
is how I did it.
this is a subject I love. I have been studying business since
I was a little boy. Due to grandpa, I grew up around office
equipment, stationary supplies, newspapers, libraries and there
was no aspect of business I was not exposed to.
father would pull me out of school to attend brainstorming sessions
when I was only eleven years old, so I could see what he felt
was rarely taught and very important. He was100% correct. By
12 I knew how to set up a tax shelter.
did seminars and even spoke at them giving my father's famous
A-pile B-pile speech when he was tired.
top of all this, I went to college for business and tried to
learn the management and big corporate side of business along
with finance and accounting. I have a degree in International
Business Administration and a Minor in Marketing.
I became an operations manager for a retail outlet in Beverly
Hills ran by a large corporation. Then, I went on to discover
online trading. After some successful trading I started to help
teach people how to trade off of breaking news releases.
time I spent learning working in business is not nearly as important
as my father teaching me what to focus on learning.
I do in fact have a very extensive and broad knowledge base
The business world.
already had ideas for some of the info in the reports, but here
is how I came up with more reports.
I LIVE My Project!
you LIVE your project you are always alert and aware of everything
and anything that can help or hurt your business.
the TV was on, it was on CNBC. If it was late here I tuned into
Bloomberg. I read the financial newspapers everyday along with
anyone wanted to talk, I would let them know what I was up to.
If they were an expert in any field I paid close attention and
asked about the current state of their industry.
paid close attention to all sorts of experts.
the financial/investment world was such a rapidly changing area,
I would have read more books.
Internet made it easy to do research into past events for lessons
to be applied to today's economic climate.
I Became a Sponge For Financial Info!
I sat down with a list of the big news stories. I chose one
issue at a time and focused on who stood to gain or lose.
info is based on expert opinions and yet it is all my own original
conclusions as well.
of it is easy like predicting that dollar stores and repo companies
will do well.
things, like predicting the need to upgrade power grids in cities,
when electric vehicles hit the grid, was the end result of purposeful
big change I was looking at, was all the plug in hybrid technology
everyone is developing. When Honda debuts their plug in hybrid
that can get up to 40 miles without a recharging, many people
will buy them. Toyota and others have similar cars as well and
even if gas stayed low, which it won't, first 40 miles on all
electric means many people need…
I asked myself, "who would benefit from this?" Obviously
the battery makers will do well, but when customers switch from
gasoline t electric where is the money going? The answer is
the electric power companies. There are a lot of them but they
all have one thing in common.
all deliver that electricity over the same lines.
I looked for clues to see if I was on or off target. I found
evidence to support my theory and nothing to say I was off track.
I put the thoughts to paper, I would read it aloud and use all
the other proofing techniques I use on everything I write.
includes giving it to others to read.
gave them to a few people to proof and for opinions. I even
asked my assistant Toni to rank them in order of favorite to
know the information is hot when the readers tell you they want
more info or they are going to check out something I recommended.
I don't give a hoot if they say it is well written. I just want
them interested in what I have to say or sell.
sum it up, live your project for a while, be a sponge absorbing
information, work with others, never assume you are right and
get lots of feedback. Do all of these and it will be hard for
you to NOT have good information.
Copyright © 2005 Gary C. Halbert. All Rights