May 29, 2004
Ground yourself in the true
fundamentals of marketing... heighten your awareness of what's working NOW...
and continually capture ideas, headlines, thoughts, techniques, etc.
And where do put all this vital
information? On 3x5 index cards. You should ALWAYS have a stack of these with
you... wherever you go.
Doing this systematically programs
your mind to "connect the dots" so you can come up with a constant stream of