Wednesday, June 23, 2004
Give your advertising your best shot
on your very first test.
Many people don't do that and it
costs them dearly.
They send out a cheap, bulk-rate
mailing and, when they get mediocre results, they wonder if they would have done
better by mailing First-Class. Or by offering credit, or a lower price, or
whatever. All this testing can nickel and dime you to death... and... your
promotion may still not fly.
Give it your BEST shot right off the
bat and then, if you've got a loser, drop the project and go on to something