Halbertism #45

Monday, June 28, 2004

 

Send your sales letter via First-Class mail.

Much bulk-rate mail is not delivered (even if it is properly addressed) by the Post Office. Much of it (bulk-rate), is simply thrown away by the Post Office. And, if the Post Office doesn't throw it away, surveys indicate your prospects will toss 75% of it in the 'round file'... without... even bothering to open it!

Mail First-Class!

Mail First-Class!

Mail First-Class!

 

     

Copyright Gary C. Halbert.  All Rights Reserved.