Halbertism #52

Monday, July 5, 2004

 

Always make your newspaper and magazine ads... and your website... look as much like articles (instead of looking like an ad) as humanly possible.

 

Readership of "articles" (or ads that look like articles) get 500% more readership than ads that look like ads.

 

     

Copyright Gary C. Halbert.  All Rights Reserved.