Let's all make some money!
As I told you last month,
this month I'm going to tell you about a "remote control" mass
marketing technique that could easily double your income. I
wasn't kidding. If you can't figure a way to make some big
bucks from the info in this issue then, my friend, we may have
to face the fact that, you are perhaps...
Beyond All Hope!
Aw, but that's not true, is
it? Of course not! And, to tell the truth, I never suspected
it for a moment. In fact, in my judgment, since we already
know you are smart enough to subscribe to this letter, then
obviously, all you need is a little nudge once in a while
(don't we all?) and a simple, easy-to-follow road map.
O.K., here's the road map;
the nudge'll come later. What I'm going to do first is make
you aware of three important items of info and then I'm going
to lash these three items together you can see how all this
relates to an enormous profit potential.
So, to begin with, how many
times have you read an ad or seen a direct response TV
commercial that said, somewhere in the copy, "Sorry, no
C.O.D.'s"? Lots of times, right? And no wonder. C.O.D.
refusals are often very high (as much as 50%!) and sending
stuff C.O.D. is truly a hassle. It requires time, paperwork
and, it costs extra money.
All in all, a lousy idea,
Hold the phone. Let's think
this C.O.D. business through one more time. From a slightly
different angle. Let's say you're selling something that
retails for around $60.00 for which your wholesale cost is
around $30.00. Now, let's say you do accept C.O.D. orders and
your refusal rate is a sky high 50% (which, incidentally, is
very common). There's no doubt about it: With these numbers,
you don't have a chance.
But wait! Let's say we're
selling a different kind of product. Let's say we're selling a
super product like the one I touted in the 12/5/87 issue of
this letter. Remember what I said back then? Remember how I
said, "sell something you love"? And also, how, if you didn't
already have a product, you should use the guidelines in that
issue to create a report that gives people valuable info for
which they would be willing to pay handsomely? Reports like
"how to ski anywhere in The u.s. at half price" or "how to
lose 50 lbs in a new york second" or "how to stop writing ads
for a living and make people pay you for scuba diving"?
Alright, let's say you are
selling such a report. If so, it's probably going to cost you
about 50 cents apiece to have them printed up, assuming you
are doing any kind of volume at all. Now, if we sent this
report C.O.D. via UPS (United Parcel Service), we're going to
have to shell out another $4.11 in order to fill our orders.
NOTE: This is figured on sending our reports to the Zip codes
farthest from us.
So far, so good.
Especially so, since we're going to charge $19.95 for our
PLUS $3.00 shipping and
PLUS C.O.D. charges of
For a grand total of
Uh, let's see now, if it
costs us 50 cents to print our report and, $4.11 to ship it
C.O.D., that comes to $4.61 which, when divided into our
customer's total cost of $25.45, gives us a markup of 619%!
Aha, now we're talking!
Shall we take another look at the math on that 50% rejection
rate? Let's. We ship 100 units at $4.61 apiece for a total
outlay of $461.00. And, half of those folks send us a message
which, if acronymed, would be "E S & D!"
In other words, they
refuse the package and we end up getting it back.
But the other 50% who did
accept the package, and who paid us $25.45 apiece for same,
yield us a gross of $1,272.50.
Hmn? When we subtract our
costs of $461.00 from our gross of $1,272.50, it seems to me
we are knocking down a hefty $811.50 gross profit...
On Every 100
Orders We Ship!
And, we can feel good about
it too! Why? The answer is simple: You see, when people buy
info from us, they are not buying paper and ink... they are
And, they really don't care
whether you pay 50 cents to produce your reports or $50.00 or
5 cents. Nope. What they really care about is...
Do You Deliver?
Onward. Now, from the above
figures, you can see we'll break even if only 18 or 19 of
every 100 orders we ship are accepted. Think about it. Think
about the astonishing fact that, (with these margins), as long
as you collect at least 20% of the C.O.D.'s you send out, at
least you won't lose money on that part of your operation.
And think about this: There
are lots of other products like vitamins, diet pills,
cosmetics and so on that have these kinds of margins!
And think about this:
Offering to ship C.O.D. almost always dramatically increases
And think about this: Ol'
Guru Gary knows how (in most cases) to vastly increase C.O.D.
acceptances and he's going to tell you exactly how later in
But not now. Nope. Now it's
time for me to move on to the second area of info upon which I
wish to expound. Namely: Answering services with...
Actually, all we're talking
about here is answering services with "super duper" answering
machines. They work kind of like a monster version of your
handy dandy home answering machine. Like this: What you do is
you run an ad to sell your report or your diet pill or
whatever... and... in the ad (which only teases your prospect)
you invite said prospect to call the number assigned you by
the answering service to hear a harmless "non-threatening"
recording with more info about your goods and/or services.
And so he does. And he (your
prospect) hears a long recorded announcement that tells him
your report (or pill or whatever) is the best thing since
sliced bread... and... to get it...
He Doesn't Have To Send Any Money Or Even Use His Credit Card Because You, In All Your Nobleness, Will Send Your Goods To Him C.O.D.!
Wowee! That sure removes all
doubt as to whether you're really going to send the goods,
doesn't it? Oh yeah! Oh yeah! A sales message like this
(properly done) positively removes at least 90% of the anxiety
people often feel when ordering by mail from a "stranger."
Want to hear how it's done?
I knew you would. I've recently become aware of a guy who's
running a little "work-at-home" classified ad (stay away from
this area, it's FED BAIT!) and it has a phone number for the
reader to call... and... when you call this number you get his
recording selling you on buying his work-at-home "guide" plus
his instructions to you on how you should leave your name and
address so he can ship you his guide via C.O.D.
Go ahead and call and
listen. The number is (xxx) xxx-xxxx.
Do It Now!
Gee, I'm pushy, ain't I?
Forgive me, I mean no harm. It's just that all the rest of
this letter will be clearer to you if you take a few minutes
to hear a real "live" example of how all this is done.
Remember, do not emulate
what the guy who made this recording is doing. As I said, he's
working in a truly dangerous area. However, listening to his
recording hopefully did get your mind working as to how we can
use this concept in other "less volatile" areas of endeavor.
Plus, later on, I'm going to
give you the number of another recording that was made by a
man who is known far and wide as a veritable "Prince Of A
But that's later. For now,
let's get back to this "electronic mailbox" idea. Let's assume
you've run your ad, or TV or radio spot (or billboard or
whatever)... and... you've gotten people to call your
recording... and... you've sold them on letting you ship them
your goods C.O.D. So, what's next? Well, what's neat about the
services that provide this "mailbox" service is you can,
whenever you wish, call your mailbox and, by pushing a code on
your touch-tone phone, "empty" your mailbox.
In other words, you call and
get the names and addresses of all your new customers and then
erase the tape and your mailbox sits there, all ready to be
filled up again.
Listen: These things take
multiple calls at the same time, they don't tie up your office
lines, they're cheap, they fix it so you don't have to buy or
lease exotic answering machines (at least until you've
finished your testing and you're ready to "roll out" like
crazy) and, if necessary, they provide a bit of a "shield" for
those of you who don't want to waste time talking to dorko
Check around and see if
there's one of these services in your area. If not, here's one
in L.A. you might want to use:
2437 Grand Avenue
Ventura, Ca 93003
Tell 'em Gary sent ya.
Enough. Let's move on to the
third area of interest. A question: In all of AdvertisingLand,
what is the best advertising buy you can make,
pound-for-pound, penny-for-penny, dollar-for-dollar? Answer:
Why it's none other than those little, itty bitty...
Yes indeedy, it's true.
And, before you scoff at the "small timeness" of this medium,
I Personally Know
At Least Three Different
Companies Who Gross
Several Million Per Year
Using Nothing But
Hah! That got your ol' greed
glands working, didn't it? Well, hang in there, my sweet
subscriber, 'cause you ain't heard nothing yet! Yea verily, it
turns out one of my esteemed readers has done a remarkable
thing. And, what has this man done, pray tell? Simply this...
He Has Put Together
A Network Of 3,806
Newspapers In 41 States With A Combined Circulation Of
30,880,526 In Which
You Can Place A 25
Word Classified Ad
For Less Than $1.55
Yahoo! Yahoo! Yahoo!
Let's milk this sucker! The
man's name who put all this together is xxxxxx and
his phone numbers are:
FAX (xxx) xxx-xxxx
FREE (xxx) xxx-xxxx
And, if that ain't
enough, his TELEX number is 221 031 BRAD UK.
Now listen: If you want to
place your classified ads through this man, you'll obviously
have to pay him for the privilege. But hear this: He's found a
way to "network" the placing of classified ads and he can do
it on a dirt cheap basis and he can make a buck even though...
His Profit Is Only
Slightly More Than
The $.25 Postage
It Would Cost You To
Mail An Insertion
Order To Each Of These
Here are some of the details
on this highly unusual classified ad placement service:
1. This is the only national
(or even State) program of brokerage on classified ads. No one
else has ever done anything like this.
2. This is the most unknown
service in existence. Some of my subscribers are the very
largest users of classifieds in the world and neither they nor
I had ever heard of this service.
3. For speed, this
classified ad business even beats direct mail. Ads received in
any given week are run the very next week. And, of course,
since no one saves newspapers, you know if you have a "winner"
4. This is the best test
market God ever invented. The reason is that all copy for each
State each week must be uniform and you can make no changes of
any kind. However, 41 States means 41 chances to test as many
as 41 different headlines or copy appeals each week!
5. NOTE: Most of these
papers will not allow you to ask for money in your classified
ads and that means you must work a program similar to the one
described earlier in this letter.
You know, this is an ideal
way to rather "quietly" entrepreneur a mail order-type
enterprise and develop a hefty private income for yourself. On
the other hand, if you already own or operate a big business,
there is still a way this classified area can be of benefit to
you and your company. Let's say you are Jimmy Calano of
Careertrack (largest seminar provider in the world) and you
are wondering if your new idea of giving "Workplace Re-Entry"
seminars to women who have recently finished raising their
families is viable or not. Hmn? Could classifieds give you a
clue? You bet! You see...
You Can Use Classifieds To Test
I'll explain in a moment.
But first, here is a list of the States in which this program
is available along with the circulation of the papers in those
NO. OF PAPERS
NO. OF PAPERS
+ NH + VT
O.K., now that you've
perused the list, let's say you run the following classified
in all those different papers:
Gee, you sure can say a lot
in 25 words, can't you? But anyway, by running that ad in
3,806 papers and monitoring the calls received by your
"mailbox", you'd not only get an idea of the viability of this
project but also, you'd know...
In Which States It
Is The Most Viable!
And so on. Listen: This guy
Pursinger has collected a ton of info on how to make
classifieds work and, if you become one of his national
subscribers, he'll share this info with you.
By the way, I, myself, am
one of this clients.
O.K., boys and girls, that's
it for this month. I hope I've stimulated your thinking.
Gary C. Halbert
Hey do you want to call my electronic mailbox? If so,
the number is
(xxx) xxx-xxxx. Thank you.
P.P.S. What's that?
You say I forgot to tell you how to increase your
C.O.D. acceptances? Not so. Here's
how you do it:
(1) You capture the telephone number of each customer
and you call
to verify the order and tell him to watch for the package.
(2) And/or before you send the package, you send a card
telling him to watch for it and how much money he needs to
have ready and so forth and...
Something Extra That
He Didn't Order But
That Has Been Included
In His Package
At No Additional Cost!
Copyright © 2003 Gary C. Halbert. All Rights