From:

Ocala, Florida

Thursday, May 19, 2005

9:55 p.m.

 

Dear Friend & Subscriber,

Look, I know you've been hit with numerous e-mails and newsletters from Gary recently. If you read each of those newsletters, you know they were jam packed with copywriting techniques. Because there were so many newsletters... and... because a few of the techniques were "hidden," I was afraid you might have missed some of the more important aspects.

Aspects like what? I'm glad you asked.

I think the #1 item Gary wrote was:

By the way, I am offering an incredibly valuable bonus for the first 30 people who sign up and pay for this seminar. Can you guess what the bonus is? It's...

ME!

The first 30 people who buy "The 12-Month Millionaire" and then sign up and pay for my seminar will be entitled... after the seminar... for 6-months worth of consulting with me on any project they are working on. I'll help you with the ideas, the concepts, sourcing the products, and even if necessary, do a little free writing for you.

And because you are a Gary Halbert Newsletter Subscriber, I wanted to extend that opportunity to you one last time. You see, I can't give you all the details but, I can tell you that window of opportunity will be closing very, very soon. We have only a few seats left for Gary and Mark Joyner's "Fusion" Seminar to be held Friday, Saturday and Sunday, June 17, 18 and 19.

What is Gary's "Fusion" seminar all about? Again, I'm glad you asked. Here's part of one of his recent newsletters divulging  just a portion of what Gary will teach at the seminar.

Some time ago, I wrote in this newsletter how I believed I had achieved the right to call myself "The World's Greatest Copywriter". I truly believe in my mind (the only place that matters to me) I am the world's best.

But, I also revealed I had another goal which was...

I Wanted To Become The

World's Greatest Copywriting TEACHER!

I now think maybe I have achieved that goal also.

Remember how I told you I was mentoring a young (21-years-old) man from Ireland? Well, he (Caleb) just completed his first sales letter which will be mailed next Saturday. When I read it, I was stunned! I actually believe it is so good (it sells a product having to do with male potency) that neither me, John Carlton, Gary Bencivenga nor any other copywriter could have written it any better. It is so good you may be tempted to think I wrote part of it. I didn't. I corrected a few typos, and had him eliminate one paragraph I felt didn't belong in the letter. Other than that, I never wrote even one word of Caleb's sales letter. It's 100% all his. How good is it? 

I'm glad you asked. Judge for yourself: {Theresa's note: Since you should have already read Caleb's entire sales message in a previous newsletter, I've omitted parts of it below. I thought it was important to copy sections of Caleb's letter so you could see firsthand how Gary Halbert can take a true novice in the field of copywriting... and... teach him the art of salesmanship.}

 

Finally, a safer more effective answer for 250 million men worldwide…

 

“After 7 Years Of Intense Research, Scientists Finally Reveal

The Safest, Most Potently Effective Method For Super Charging

Your Sex Drive… For Completely Curing Impotency… And…

For Having The Most Intense, Mind Melting Orgasms…

Humanly Possible!”

 

Experts finally put their money where their mouths are and promise to dramatically increase your sex drive, give you longer STRONGER erections… and… completely re-invent your sex life in 90 days, (or less) … or… you’ll receive a check for $259.94…guaranteed!

Shameless over-promising? Not at all!

From:

XXXXXXX

 

Dear Friend,

If you’re even remotely interested in discovering how the latest scientific discovery can dramatically turbo charge your sex life, multiply your libido, and completely cure any, (and all), forms of impotency, giving you rock hard erections when and wherever you want them, each and every time… then this is going to be the most exciting little letter you’ll ever read!

Here’s why: A recently discovered herb, (found only at the foothills of the Peruvian mountains, Peru), has been proven… so effective… in completely curing impotency and dramatically reviving your sex life, that it’s totally taken the male sexual enhancement industry by storm… and… turned it’s industry leaders on their heads!

This soon to be patented herb has been scientifically proven safe, by some of the world’s top scientific authorities, and has already made it to the Food and Drug Association’s “Safe List”. Yet tests carried out in research facilities across the United States, (and Europe), have shown “Lepidium Meyenii” to be…

The Safest, Most Potently Effective Medicine Known
To Man For completely Curing Impotency, For Dramatically
Increasing Penis Strength, And For Replenishing, and Increasing
Libido Levels By As Much As 450%!

{etc., etc., etc.}

Here’s how it all works: You see, in order for us men to get “Turned On” or to get an erection, our neural system needs to produce a chemical called “Nitric Oxide” which initiates a series of events, one of which, is the release of another chemical known as “Noradrenaline”, which is sometimes referred to as the “Erection Hormone”

{etc., etc., etc.}

EPIMEDIUM EXTRACT – Has a two thousand year history of use as a sex-enhancer. Scientific tests carried out by top medical doctors in Shanghai reported: “Epimedium Extract boosts libido and improves erectile function by as much as 315%”.

Many other tests and studies carried out also reveal, Epimedium Extract has been proven to:

  • Replenish lost or depleting Nitric Oxide and Noradrenaline levels!

  • Dramatically increase libido and erectile functions!

  • Supercharge your sexual desire!

  • Completely cure premature ejaculation by strengthening the PC muscle!

  • Radically increase sperm production, causing longer, more satisfying orgasms!

  • Stimulate sensory nerves which multiply orgasm sensitivity by double digit numbers giving you some of the most intense, mind melting orgasms of your life!

  • Improve blood circulation and increase metabolic rate by as much as 300%

L-ARGININE A crystalline like powder which has been proven to dramatically improve erections, while at the same time benefiting cardiac blood vessel reactivity. It is also an important factor in muscle metabolism and aids in transportation, storage and disposal of nitrogen, (a much needed sexual chemical), throughout the body.

After many years of research, tests have proven L-Arginine to:

  • Dramatically increase blood flow to the penis, causing each erection to temporarily increase by almost 20% its normal size!

  • Increase energy levels and sexual stamina, which will result in you feeling much younger and more capable of having extended sexual activities!

  • Restore sexual vitality and performance!

  • Dramatically increase stamina, strength, endurance and sexual energy levels!

  • Increase life expectancy, by supplying rich sources of highly targeted nutrients which play a major role in longevity!

  • Cure urinary tract, liver and kidney disorders!

LEPIDIUM MEYENII In studies, subjects given Lepidium Meyenii instantly experienced greater sexual orgasmic intensity, increased energy, and stamina. This plant has been used for thousands of years by the Incan people in Peru, to restore sexual vitality, enjoyment, performance… and… for completely curing impotency. This is one of the oldest, and still, one of the most potently effective aphrodisiacs in the world today.

After thousands of scientific studies carried out across the globe, Lepidium Meyenii has been proven to:

  • Improve mental awareness and encourage proper hormonal functions!

  • Completely cure Impotency!

  • Improve lipid levels and lower cholesterol levels!

  • Improve nerve growth and increase resistance to disease!

  • Stimulate the central nervous system causing a more heightened, intense sexual experience!

  • Quickly decrease stress levels and even play a major role in overcoming depression!

  • Turbo charge you libido levels!

  • And much, much more!

{etc., etc., etc.}

What you have just read here, in this brief little letter, is an overview of what I believe is, the safest, most potently effective blend of all natural herbs known to man for completely restoring your libido, increasing the intensity of your orgasms and for completely curing any, (and all) forms of erectile dysfunction… in 90 days or less.

But I’m not even going to dream of asking you to take any financial risk if you think this scientifically proven formula is exactly what you have been looking for. No! I’m going to make it as easy, and as simple, as is humanly possible for you to try this amazing new pill out for yourself… without risking a single dime of your own money.

Double Your Money Back No-Nonsense
Guarantee!

If you’re not convinced… beyond a shadow of a doubt… that this pill is everything I’ve said it is… a completely safe, potently effective method for completely curing all forms of impotency… and… for giving you the most intense, mind melting orgasms, humanly possible… after trying it for a full 90 days, then I insist you return the remaining bottles to me, and I will immediately send you a personal check for double your money back.

There will be no hard feelings and we can still be friends. I trust in this product, and I believe after you have experienced the same results as thousands of men who have tried XXXX before you, you will find it impossible to take me up on my “almost too good to be true” guarantee.

But Wait, There’s More!

I’m going to hold your check, or credit card order, for at least 30 days before I deposit, or cash it. (You can even postdate your check for 30 days ahead, just incase you are skeptical about the effectiveness of this amazing little pill).

That means if you don’t like XXXX… for any reason… you can return it within 30 days and get back your un-cashed check… or… if you ordered by credit card… I will simply destroy ALL credit card information you gave me, and your card will NEVER be charged a single cent!

But why am I willing to give you a, pay no money for 30 days, 6 month, double your money back guarantee? Because, I do not think you are going to return these pills once you have experienced what XXXX will do for you. I think you are going to love it… and… I think once you try these pills out for yourself…

You Are Going To Be So Insanely
Happy With The Results Of These
Pills, You’ll Probably Never Want To
Do Without Them Again!

That’s a darn good, no-risk-on-your-part guarantee! And it means there is absolutely no reason in the world for you not to try these incredible Pills out for yourself.

Here’s the deal: For the fastest possible service, all you need to do is call my office at XXX-XXX-XXXX between the hours of 9am to 5pm, (Eastern Standard Time), and have your credit card details ready. Or, if you prefer to pay by check, simply make it payable to XXXXXXXXXX at the following address:

XXX Company
Dept. XXX
XXXX XXXX Street
City, State  ZIP

That’s all there is to it. As soon as I receive your order, the package will be sent to you by federal express priority overnight delivery! The price for this 90 day supply of XXXX is dirt-cheap, too cheap in fact, at just $129.97, plus $14.95 shipping and handling, ($144.92 altogether), it’s an absolute steal when you consider how much Viagra, Livitra and Cialis are charging. (These companies are charging upwards of $13 “Per-Pill”).

{etc., etc., etc.}

Don’t put this off… Remember… you will not find this pill, (or this offer), anywhere else on the planet. There’s a very real, and very serious, chance this offer won’t be around for very long! And if you don’t get your supply of XXXX right now, you may never see this offer again… EVER!

Sincerely,

{Signature}

Vice President

XXX Company

PS. If you have any questions, or queries about XXXX, then please don’t hesitate to call me “personally” on my office phone number below, (just ask for me). It’s sometimes nice to know there is a real person behind the words and I will be more then happy to talk with you between business hours 9am to 5pm.

My Personal Office Phone Number:

X-XXX-XXX-XXXX

 

 

And that, my friend, is a prime example of the copywriting techniques and secrets Gary can teach you at his "Fusion" Seminar on June 17, 18 and 19.

What else can Gary teach you? The difference between efficiency and effectiveness... and... is it possible to have both?

Efficiency,

Effectiveness

And The Internet!

Here's how Gary explained that concept:

I was born in Parkersburg, West (by God) Virginia which is located on the east side of the Ohio River. Parkersburg is about 30-miles south from Marietta, Ohio. Marietta is on the west side of the Ohio River. Got all that?

Good. Let's pretend there are two guys who want to get to Marietta, Ohio. They are in a canoe paddling very efficiently... except... they are in the Mississippi River (not the Ohio River). Let's say they have their canoeing down pat. They've learned to use a perfect J-stroke. They get the maximum forward movement from each ounce of expended physical effort.

Now let's take two other guys who are paddling their canoe north on the Ohio River leaving Parkersburg. They likewise want to get to Marietta. These guys are really lousy canoers. In fact, they don't even have paddles. One guy is paddling with his shoes while the other guy is paddling with his bare hands.

Can you guess who is going to reach their goal, the city of Marietta?

It is NOT those super-efficient guys. They are in the wrong river. And no matter how efficient they travel on the Mississippi River, they cannot get to Marietta, Ohio. Simply because Marietta is not located on the Mississippi River. That is an illustration of...

Efficiency Without Effectiveness!

On the other hand, those two poor souls paddling up the Ohio River with their shoes and hands will eventually (in spite of their total absence of efficiency) reach their goal of Marietta. Why? Because...

They May Not Be Efficient...

But... They Are Effective!

They are, at least, traveling on the right river in the right direction.

Let's relate all this to the Internet.

A very good friend of mine was making an enormous amount of money on the Internet soliciting leads he sold to real estate brokers. He would send approximately 25 million e-mails a day. From these 25 million e-mails, he would get about 2,500 leads. This was enough for him to make about $30,000 a day.

That meant he was getting approximately 1 lead for every 10,000 sales message he was e-mailing. He was able to make a huge profit because, at that time, spam was legal. It also cost so little to send out those 25 million messages. Yes, he was able to make money... in spite of the fact... he was using the least effective advertising medium on the entire planet.

Let me put this in perspective:

At approximately the same time my friend was doing that, I was using direct mail to solicit leads. For approximately every 1,000 pieces of mail I sent, I received 70 leads. That meant I was getting a 7% response rate.

Let's combine his means of sending a sales message (e-mail)... with... my direct mail letter. In that case, we would have gotten a 7% response rate from 25 million e-mails. That, my friend, would result in...

175,000 Leads From Each

Of His Mailings!

Which also means... my sales message was...

470 times MORE EFFECTIVE

Than His E-mail Message!

Know this: The Internet is the most efficient advertising medium in the world... but... it is also the least effective.

But what if... all those people trying to sell things on the Internet (which is so efficient) also used the techniques I could teach them to make their efforts effective? Then we would have a killer combination! We would have a money-making machine more powerful (by far) than the U.S. Mint.

Do you get it? Combining efficiency with effectiveness! If you're not at Gary and Mark's "Fusion" Seminar in June, you'll be missing out on the chance of a lifetime to learn exactly how to do this!

And speaking of Mark Joyner, do you remember Gary wrote about how he and Mark met? And how Gary was willing to bet Mark didn't have a clue about 15 secrets Gary knew... even with Mark's own extensive experience on the Internet? And how one day Gary filled Mark in on  just one of these secrets to make websites more profitable?

And after Gary told Mark that one secret (it took Gary about 60-seconds) Mark was blown away? Mark said, "Oh my God! That is probably the most powerful Internet money-making secret I've ever heard. And I never had a clue to its existence. Once you explained it to me, it's so transparent and so simple, I can't believe I didn't think of it. I've never heard anyone else or any Internet guru  reveal such a powerful secret." He went on to say, "And you know approximately 14 or 15 other secrets as powerful as this?"

"Yes I do," Gary replied. "But I'm not going to reveal them to you. Nobody else in the world will ever know all these secrets until June of this year."

And here's what else Gary has written about Mark:

Mark is an extraordinary human being. He turned a fledgling one-man operation (Aesop Marketing Corporation) into a thriving multi-million dollar International corporation. Mark has sold untold millions of dollars of products and services over the Internet. He wrote the first seriously popular e-book, "Search Engine Tactics" which was downloaded over one million times by 1998, when he finally just stopped counting.

Mark has been the marketing force behind many top 100 web properties. One of them was his now-extinct "StartBlaze.com" which became the #36 most visited website on the planet within 6-weeks of its release.

His last print book, "Mind Control Marketing" shot to #1 on Amazon.com in 48-hours, beating out Rudy Giuliani's book, "Leadership", which was receiving International publicity on CNN every 30-minutes.

Mark sold off his business a couple years ago and now does limited private consulting for select clients when he's not working on his upcoming print books or philanthropic projects.

Here are a few comments made about Mark Joyner by other people:

"Mark Joyner is the Tiger Woods of Internet marketing. He is singularly skilled in demystifying online marketing through the use of his unconventional tactics that work." - Mike Litman, Host of the International radio show, "Business Breakthroughs"

"Mark Joyner is an International marketing genius. If someone were to ask me 'how does one sell on the 'net?', I would reply, 'ask Mark Joyner. He is the best, no question.'" - Jay Conrad Levinson, author of the "Guerilla Marketing Series"

"Mark, I just want to say a real thank you to you. Like Napoleon Hill studied the most successful people in his era, I have studied you. I have diligently applied your simple, yet effective marketing strategies and principles to launch an overnight online success. I went from $500 per month to $500 per day and I truly owe it all to you." - Mike Filsaine, MikeFilsaine.com

"Mark is a genius. I was in the dark before my consultation with him. Within one-hour he turned on the light in my brain about my marketing, my website and even my life's key direction. I was in the dark before my consultation with him. I'm standing in the sun and beaming now after that consultation. I'm astonished, smiling and ever so grateful." - Dr. Joe Vitale (MrFire.com), #1 Best-Selling author of "Spiritual Marketing"

Do you know what you get when you mix Mark Joyner (who knows all about Internet Marketing) with Gary Halbert (who knows all about conventional direct marketing)? I can answer it for you in one word:

Fusion!

And that's how we came up with the name for the Gary Halbert and Mark Joyner Seminar! Again, it'll be Friday, Saturday and Sunday, June 17, 18 and 19.

And remember, John Carlton and Michael Fortin will also be there.

 

It's Easy To Register!

The price of this seminar is $3,750... and... you can bring one guest with you at half-price ($1,875). All you have to do is either send your check or money order or give us your credit card details.

To Pay By Check or Money Order:

Make your check or money order payable to "Cherrywood Publishing" and send it to:

ATTN: FUSION SEMINAR

Cherrywood Publishing

3101 SW 34th Ave #905-467

Ocala, FL  34474

 

To Pay By Credit Card (Visa, MasterCard or American Express):

The quickest and safest way to pay by credit card is through fax. All you have to do is write or type out the following information and fax it to us at (352) 861-1665. That's a dedicated fax line and it's on 24/7. Here's what we need:

1) Your name as it appears on your credit card

2) The address where your credit card company sends you their bills

3) Your Visa, MasterCard or American Express credit card number

4) The expiration date

5) The "security code" which are the last 3-digits on the back of your Visa or MasterCard in the

    signature panel... or... the 4-digits on the front of your American Express above your credit card number

That's all there is to it.

And like I said at the beginning of this letter, this is a window of opportunity (signing up to attend Gary and Mark's seminar) which...

Will Be Closing

Very, Very Soon!

So don't miss out! Sign up today!

Sincerely,

 

Theresa Forti

Gary's #1 Personal Assistant

P.S.     Honestly, Gary really does NOT know I've put this letter together. I'm going out on a limb writing it and

publishing it on his website. You see, I found out from a very reliable source something Gary plans to do very, very soon which will quickly fill up the few seats we have available for his Seminar. And since you are a Gary Halbert Newsletter Subscriber, I thought it only fair to give you the first shot at signing up.

 

It's all up to you now.

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