North of Jewfish Creek
Sunday, 11:40 a.m.
April 30, 1995
Dear Friend & Subscriber,
Well, here I am, scratching out the first
of the second 100 issues of this newsletter.
I've just come back from a seminar and,
because of what happened there, I feel like a traitor. Someone
once said, "If all else fails, lower your standards" and,
that's what I've done. I can't even pretend to feel good about
myself anymore. To put it bluntly, I've "sold out." So, since
you're bound to find out eventually, I figure I may as well
confess to everybody right here in this letter. I'm not going
to ask you to forgive me for what I've done but, I'm hoping
against hope you'll at least try to understand. Besides, I
need to get this off my chest. So, here it is...
I, Gary Halbert, Can Now
Operate A Personal Computer!
I can surf the 'Net, access databases,
send E-mail, use a PC like a word processor, plug in a
perifial like a printer or a modem all by myself and I have
"mouse skills" that would be the envy of any feline who walks
In short, I now possess a plethora of
skills which have absolutely no value to me whatsoever.
However, the computer knowledge I
picked up was extremely valuable. Why don't I use a PC as a
word processor? For the same reason I don't use a typewriter.
For some reason, I'm much more effective when I write on a
plain old legal pad using a plain old ball point pen.
You know, everyone is always surprised
when they learn I can type. I took typing in high school and,
like riding a bicycle, it's something you never forget. And,
once in a great while, I actually type something and when
people "catch" me at it, they always make remarks like, "Wow!
I didn't know you could type. You're actually quite good at
it. Why don't you do your newsletters on a typewriter?" (Only
now they say "word processor" or "PC".)
It's simple: When I write, I try to be
effective, not necessarily efficient. Efficiency doesn't count
for much when it comes to writing. Let's say you've got a
typist with blazing fingers who can tear out 1,000 words per
minute with zero mistakes. Let's say she does this on a PC so
it's easy and efficient to rearrange paragraphs, check
spelling, use different typefaces, create ingenious
letterheads and so forth.
On a scale of one to ten, how important
do you think all that is as part of the process of completing
a good piece of writing?
The answer: It's not even on the scale.
It's not even a "one". It doesn't count at all.
Think I'm wrong? Well then, Bubba, let me
drive the point home for you. What follows is an honest-to-God
"sales letter" sent to me for a critique. Out of a sense of
decency and kindness, I am not going to reveal the name of the
person who sent this atrocity to me. But, here's the letter:
This is an initial
inquiry regarding the availability of seed funds for the ABC
Foundation Research Institute. The ABC Foundation was first
incorporated in the State of Delaware. Seed funds are now
required to develop funding for the research institute and its
operation. The purpose of the research institute is given in
the business plan of the institute. Allow me to cite two
sections from the executive summary of the business plan.
"How can our
understanding of the molecular biology of life be integrated
into the general theoretical understanding of nature? How can
then a better understood molecular biology be technologically
applied to further human welfare? Only biotechnology based on
a deep understanding of the underlying molecular mechanisms
will allow us to meet the problems of the next decade in
fighting illness, senescence, starvation and pollution."
"Information is the
basis of all life processes. How is the information generated,
processed, or lost in biological systems? New biology is
complex. To use it effectively, a substantial research effort
is required, combining the best minds in both experimental and
theoretical pursuit. Such a research effort can best be met by
an institute, specifically set up to conduct advanced
theoretical and experimental studies of the underlying
problems in the life sciences."
Seed financing will be
used to concentrate on broadening the base for funding.
Approximately $25,000 will be needed for the following
purposes: (1) Get high-quality presentation materials ready.
(2) Give presentations to selected potential donors around the
country. (3) Attend national meetings to keep up to date on
the latest developments. (4) Establish an Internet presence to
facilitate exchange of information.
Personally, I am well
qualified to undertake this project. Until recently I was
Associate Director of the National Center for the Design of
Molecular Function at ABC State University. I was there also
Research Professor. Before my stay in Massillon, OH, I was on
the faculties of Northwestern University and of the University
of Pennsylvania. I received my Ph.D. from the University of
Goettingen, Germany. A full curriculum vitae is available
(with over 100 publications).
I am very interested in
early availability of seed funds and would appreciate very
much to hear from you soon.
John Doe, Ph.D.
Now, I ask you, as a sales letter, is
that not truly a piece of shit or what? Please note, of
course, the author of this
"make-you-reach-for-your-checkbook-fast" letter is a Ph.D.
How, pray tell, could he possibly be
However, to give credit where credit is
due, let me at least acknowledge the author of this atrocity
is nothing if not persistent. He knows the value of
"follow-up." Here's the letter I received just a few days
after I received the one you just read:
This is a follow-on to
my last letter in which I suggested a donation to the ABC
Foundation. I enclosed copies of a letter and of the executive
summary of the business plan of the planned institute. I
decided to add some "free specials" depending on the size of
the gift. These "free specials" from the ABC Foundation follow
in increasing sequence of the size of the tax-deductable gift.
Donations of $5,000 or
more would provide the title "Significant Donor" who receives
quarterly newsletters for the next two years.
Donations of $25,000 or
more would provide the title "Substantial Donor" who receives
copies of all news releases for the next two years.
Donations of $100,000
or more would provide the title "Superior Donor" who receives
proceedings of annual meetings of institute research staff for
the next two years.
Donations of $500,000
or more would provide the title "Founding Donor" who receives
invitations to attend the annual meeting of the institute
research staff for the next two years.
If you have any
questions or want to discuss any aspects of the planned
institute, feel free to call me. With best wishes,
Oh Jesus! Please God forgive me. I can't
help it but, reading all this not only has me reaching for my
checkbook, it's starting to get me hard. This is so
exciting. Coming up with $100,000 or $500,000 will be just a
tad difficult for me right now... but somehow... maybe... just
maybe... I'll figure a way to do it.
One thing is sure:
I AM MOTIVATED!
When you consider that for a mere
$100,000 I can receive the title of "Significant Donor"
plus do my part to further the molecular biology of life and
how it can be integrated into the general theoretical
understanding of nature... well, whew!
And you know what got me? It was how well
it was typed. I bet this was created on a PC with word
processing software by someone who is truly efficient.
Don't get me wrong. Computers have great
value. Believe it or not, I've known that for years. But,
helping you write better is not a part of what a computer
offers you. In fact, using a computer to do your writing will,
in some cases (not all) make you a worse writer! Why?
Because, screwing around with a computer...
Will Change Your Focus
From Creating Marketing Solutions
And Clear Writing To...
Becoming Good At Clerical Tasks!
But, if you can keep from becoming
addicted, I suggest you do learn how to use a computer. NOTE:
I did not say you should actually use a computer, I
said you should learn how to use one. What you need is
to become familiar with the technology so you will know
what can be done with computers... and should be done... and
what they should not be used for. Computers are part of our
world. They're here to stay. They're like telephones:
ubitgratour (page 8).
Think of it this way: Your office has 100
telephones and 100,000 prospects who need to be contacted by
phone. Should you make all those 100,000 calls yourself?
Of course not. Your job is to tell your
phone people who to call and what to say when
they get a prospect on the line.
Should you learn how to wire your office
for telephones? Of course not. Should you learn how telephones
work? Who cares? Should you try to do every single thing with
a phone which can be done with a phone? Of course not. You can
make obscene calls with a phone. You don't want to do that, do
you? You can call and gossip for hours every day. You don't
have time for that, do you?
By the way, that's what a huge percentage
of people on the InterNet do: Gossip. Mostly about sex.
Actually, mostly about sick sex. Probably, 60% (or
more) of all messages on the InterNet can be classified as...
Enough already about computers.
Let's talk about how to write a
good sales message, not how to type or deliver one. One of my
clients is Phillips Publishing. As far as I can tell, they
have every really great copywriter in the U.S. already working
for them. That means they have all six or eight of us.
Writing for Phillips requires every ounce
of skill, concentration and judgment a copywriter can possess.
Just the research for one of their projects alone can take up
to 500 hours. Beyond that, whomever is doing the research
needs to be skilled on what to research.
How does Phillips get these great
copywriters? Simple: They pay more than any other company in
the U.S. At Phillips, nobody makes as much money as the
copywriters except the owner, Tom Phillips. This is as it
should be. And, you know what's funny? Phillips is eager and
willing to find copywriters they can pay $1,000,000 per year
But it seems there are hardly any left.
Now the task is not to find any more great copywriters.
No, now the task is to find someone (anyone) who can
maybe be taught to become one.
And... To Do the
Amount Of Work That's Required!
Different copywriters work in different
ways. One of the best, John Carlton, always starts by writing
the "bullets" first. After that, then he goes on to writing
the headline, subhead, body copy and ordering instructions.
Bullets are extremely important. Here's some of what I had to
say about them in my issue dated March 19, 1993.
Dear Friend &
Let's do the
You know, I've
been writing this newsletter since 1986 and I've written a
number of issues on how to write copy.
at least one important area I haven't covered and, at least to
my knowledge, it hasn't been covered in other newsletters or
books on how to write copy. What I'm referring to are known in
the profession as "bullets." Bullets are little one line
statements of what you'll learn about in the book the
copywriter is trying to get you to purchase or some other
product he's writing about. Bullets are usually preceded by a
dot or an asterisk (the bullet) and they look like this:
What question you must ask when you rent a car to get
the lowest price humanly possible!
How your military record can get you extra Social
The single best way ever discovered to sell a house... and...
sell it fast!
How you can legally tape any telephone call you get
from a collection agency... and... how to use that tape to
scare the hell out of them... and... even use it (legally) to
make them pay you a big settlement!
And so on.
Listen, many of
the most successful ads running today are nearly all bullets.
Often there's a headline and then maybe two or three (or even
just one) paragraph to preface the bullets. Here's an example
of such a one paragraph preface:
"Are you troubled by
prostate problems? If so, you may be interested in a new book
just released by XYZ Publishing. Here's a small sample of what
you will learn when you read this book:"
Then, of course,
there are bullets, bullets and more bullets followed by
Let me tell you
something: Many times a person will read an ad or a direct
mail letter containing dozens and dozens of bullets and, he'll
order just because one of them appealed to him. A long
time ago (I think it was clear back in the '70s) I was doing
some work as an outside consultant for Entrepreneur
Magazine and I was writing an ad for one of their reports
or something and, out of a tremendous amount of bullets there
was one hidden in the copy that caused calls to come in for
months and maybe even a year later. Here is that bullet:
FAKE COCAINE: a legal substitute that fools almost everyone!
All that bullet
referred to was a small part of the literature in the report
or whatever it was in and, I'm not exactly sure who was
responding to that particular bullet who would be reading
literature from a magazine like Entrepreneur. Come to
think of it, maybe it was entrepreneurs... only just
those who were doing (or wanting to do do) something illegal.
Had I to do it
over, I probably wouldn't have included such a bullet because
I sure don't think it attracted the target audience we were
hoping to sell. But, this tawdry example does illustrate the
pulling power of a single bullet even if it's buried in a
I started this
issue with the words "Lets' do the twist!" What I meant by
that is, when you write bullets, you've got to take the facts
about the product you're trying to sell and present them in a
way that "teases" the reader into wanting the full scoop. Now
listen, when I say "twist" I don't mean distort!
Your bullets need to be 100% truthful but you need to
twist the way you write them so the reader gets a teasing
glimpse of a particular benefit of what you're selling which
makes him hungry for the rest of the story.
is a real art and I don't have a magic wand that will teach
you how to do it. The only way you'll acquire this skill is
through a lot of practice. However, what I can give you
are examples of how it's done... and... give you those
examples in such a way I bet it will be very illuminating for
you. So then, here's Gary's attempt to give you a few "aha!"
experiences on the art of writing bullets. The way I'm going
to do this is to give you a number of real life examples taken
from an ad for a book. First, I'll show you what it actually
says in the book and then I'll show you the "teaser bullet"
written to correspond to that section of the book.
what it says in the
"Buyers always ask
how long a property has been on the market, and when they find
out the home has been on the market a long time they smell
blood. What's more, many buyers wonder what's wrong with the
property since it hasn't sold yet. They have second thoughts
about bidding on such a place, figuring if nobody else thinks
the property is worth what the seller is asking, why should
they? As a result, the seller can no longer get the kinds of
offers he would have gotten in the past... if your home has
been on the market for a long time, you may want to consider
taking it off the market for a little while. When you put it
back on, you can honestly answer it's been on the market a
How to sell your home faster by taking it off the
what it says in the
"The real estate
brokers who come to view your home are in essence competing
against each other for the listing. And those brokers who have
been around for a while have learned from experience that very
few new sellers are prepared to hear the truth about what
their homes are worth.
"So rather than risk
alienating you and losing the listing to a competitor, most
brokers will tell you what they think you want to hear, rather
than what your home is really worth.
"After a broker has
secured the listing, he'll work hard on it for months,
gradually getting you to lower your price further and further
until finally the home is sold."
A dirty little secret many real estate brokers hope you
never find out!
what it says in the
"If your interior
designer has used your home to make a personal artistic
statement, that's great while you're living there but don't
expect it to translate well when you're trying to sell. Rather
than overdecorating or overrenovating, try to create a neutral
canvas onto which a potential buyer can project his tastes."
Why adding improvements to your home can lower its
what it says in the
"Make closets look
larger by removing items that can be stored elsewhere. Arrange
the remaining items in a neat, organized fashion. Brighten
dark, dull closet walls with a coat of paint."
Something crucial (and unusual) you must do to every
closet in your house before you show it to a would-be buyer!
what it says in the
"If you want to be
extra aggressive, one thing you can do is to offer brokers a
higher commission. Better yet, offer a cash bonus to the
salesperson making the deal. (This tactic works best for
"You may find the
idea of giving the broker extra money distasteful, even
outrageous. But look at it this way: While the couple of extra
thousand dollars you're parting with is a minute portion of
the selling price, it's a huge portion of the salesperson's
fee. Since it takes just as much work to sell an inexpensive
property as it does an expensive one, why not give the
salesperson a reason to work as hard to sell your property as
he would one that was a higher price? Besides, if he's a good
negotiator he'll be squeezing that extra couple of thousand
out of the buyer (or more accurately, the buyer's bank!)
OK, now that you've had your little
refresher on the art of "bulletizing", I've got a very
important observation to share with you. Did you see the movie
Jurassic Park? The guy who wrote it wrote an earlier book
titled Congo which I've just started to read. (By the
way, it's a "can't-put-it-downer.") Anyway, the book is
populated with several really top level researchers who have
I.Q.'s reaching to the stars. These people compete for grant
money to fund their research projects. One of the characters
in the book is especially adept at getting grants. Yes, he is
brilliant and doing important research. But, so are the other
scientists competing against him for their funds.
Why does he get chosen so often over the
others? Simply, because he is obsessed with his
project. Here's a quote from the book:
"Sometimes it's difficult to tell who is the
more brilliant but we look for something more important: We
look for who is the most driven!"
That's a point so valid, you should never
forget it. Years ago, I was driven. I was obsessed with
becoming the best advertising copywriter in the world. Whether
or not I succeeded is beside the point. What's germane is what
I did in furtherance of this noble goal: (1) I ignored my
wife, (2) I ignored my children, (3) I wrote advertising
during the day, (4) I studied advertising in the evening
I Dreamt About
It At Night!
Would you like to be good enough to write
for Phillips or some company like that which would be happy to
pay you a million or more every year? Or, to learn to do it
yourself so you can pay yourself a huge pile of money?
Let's see if you've got what it takes.
Go get five hundred 3x5 index cards. Go
to a big newsstand and get dozens of magazines. (If you're
strapped for money, you can do this in a library for free.)
Only get those magazines with lots of teaser copy ("bullets")
on the covers. Cosmopolitan is just about tops when it
comes to this. Write one bullet on each index card. Try to
pick out only really "Hot Bullets." Keep at it until you have
500 cards with 500 bullets. Then, make a copy of all those 500
cards and send them to me.
What will you get if you do this? Most
importantly, you'll get a neurological imprint of writing good
bullets. Secondly, you'll get mentioned in this newsletter as
someone who is "willing to pay the price." Thirdly, if, in
addition to being willing to also pay the price, you also have
(or later develop) some talent in writing complete
marketing packages, there's a chance I'll recommend you to one
or more of the legions of people who are always calling me to
see if I can recommend a good copywriter if I'm unavailable.
But, the real payoff is what you'll be
giving yourself by the simple act of doing it.
You see, there are no shortcuts!
But, how do you recognize a "Hot Bullet"?
Well, until you get some experience, it is somewhat
subjective. However, here's some help. What follows is a
collection of 105 bullets on different subjects. Each of these
was written by John Carlton and nobody is better at "bulletizing"
than him. Study John's work. Start by writing each of these
105 bullets on a separate 3x5 index card. Then, you "have the
feel" for it... and then... you go out to the magazine stand
or bookstore and do whatever's necessary until you've got 500
Sucks, doesn't it? Can't say as I blame
you if you don't want to be bothered with this... but... just
in case you've got the stuff, here's John's bullets to get you
The 58 most important questions you need to ask
yourself before you can really start to pile up
the profits in your business!
The 7-step formula that even an illiterate drop-out can
use to write advertising copy 100 times more potent
than the best Madison Avenue ad agency!
How the 3 Basic Elements found in every single successful
(multi-million dollar) television infomercial can also be
used to boost the profitability of your newspaper ads!
Why your "back end" may be 1,000 times more profitable
than your initial sale... and what to do to take advantage of
Tips from trouble-shooting experts on how to spot
problems hurting your business and the triple-step technique
they use to solve them fast!
The 10 easiest markets "rookie" entrepreneurs can tap
for maximum profit with minimum risk!
"Insider" tips from the world's savviest (and richest)
businessmen on how to shortcut your way to obscene
riches and success!
How to gauge the no-fly boundaries of your customer's "comfort
zone" -- so you will never take him out of it and
jeopardize your sale before it's completed!
How to avoid the really dumb things 9 out of every 10
people do in business that almost guarantees they will
When to use the secret "3 Week Repeat" technique to increase
the results of your direct mail sales campaign by one-third!
How to use super-cheap C.O.D. (collect on delivery)
mail rates to increase response and profit!
A truly "no brainer" (yet usually overlooked) way to bump the
amount of your average order by 100% or more...
The absolutely essential First 3 Things you must
do before you attempt to sell anything to anyone!
How to find -- without spending a red cent -- the
perfect magazines and newspapers (with the most rabid and
eager-to-buy readers) to run your ads in all over the world!
Why you're already sitting on the best possible "bonus"
you could ever offer -- and how to use it to make your sales
20 Guaranteed Ways to increase readership and response
to your sales letters and ads... without touching your current
How to use the "Gun To Your Head" theory of marketing
to make sure every advertising method you use is as
close to 100% sales-perfection as it can get!
5 fast, simple steps to formulating your own "Unique
Selling Proposition" (also called your USP). Your USP
explains in the simplest way who you really are, what you're
really offering and why you're the only one to do business
with! (Not knowing your USP is like not knowing your own name
-- you're lost without it!)
What every catalog mailer in the world does wrong,
month after month... and how to create your own "gold
mine" catalog from scratch -- even if you don't have a "line"
of products yet!
The single most important element of any sales message... and
how to exploit it for maximum sales!
The "Dark Side" of success: What to expect from sudden wealth,
and how to avoid the pitfalls most newcomers fall into! (So
you can keep your money and enjoy it!)
The Real Reason people choose to buy anything -- the secret
truth long known by master salesmen, sociologists and "con
men" finally revealed!
How to cheaply "test" whether your idea has any real
money-making potential in the real world... so you can avoid
the disasterously-expensive mistakes 9 of 10 new marketers
How to put on your own seminars without nightmares...
including how much to charge, how to structure the daily
sessions, and how to write the all-important sales letter that
puts their fannies in the seats!
The secrets of running a business super-smoothly --
from choosing the right people (and purging the "psychic
vampires" who are bleeding you of money and energy) to
concentrating on "Operation Money Attraction" (instead of
wasting precious time on things that aren't going to make you
The 11 steps of "Rolling Out" a project once you have a
How to make (super-cheap) radio advertising work!
Exact word-for-word samples of sales letters that
brought in millions... and how to adapt those same letters for
your own business!
Tested appeals and "grabbers" that guarantee
readership... and tested "closers" that almost force people to
send you money!
10 stupid things most ad agencies do that you should never
The sneaky ways people will steal ideas and money from you...
important "preventative" knowledge that will save you from
being sunk by sabotage!
Why having money or a nice car is 100% irrelevant to
having a great love-life! (And the 3 "basics" that are
relevant, but ignored by nearly every lonely guy!)
How to "read" the signals of women who are dying to
date you right now! (They think they're being obvious, but
I'll bet you're blind to these signals. Just learning
this one secret -- how to "read" women -- will boost your
"romance potential" through the roof!)
Proven ways to get women to initiate "accidental" dates
that are pressure-free!
How to permanently cancel-out negative thoughts and
revive your "clogged up" reservoirs of romantic drive and
How to easily "position" yourself so women actually compete
for your attention!
How to avoid the 11 mistakes that ruin most guys
How to conquer any nervous moment -- during your first
conversation, first date, even intimate encounters! (And how
to be "in control" even when you feel otherwise!)
How to "repel" rejection -- and use your emotions to
supercharge your good feelings! (This works like crazy
for shy guys!)
How to turn everyday items in your pocket (or your wife's
purse) into vicious weapons that will (1) show you mean
business, (2) instantly frighten anyone with an ounce of
common sense, and (3) allow you to dominate any situation
with a single blow!
How to maintain the "right" kind of peak sexual energy
that excites women! (Most guys worry -- unnecessarily
-- about "performance"... but you won't, anymore!)
The one huge mistake all inexperienced fighters make in their
head that guarantees they will be turned into
victims... and how to "parlay" it into an advantage that will
give YOU an instant 200% increase in your chances of winning
-- even if it's your first fight
Why your weight, strength, speed and agility are the least
important parts of winning a street altercation! (And why the
one simple secret that is important will give you an
immediate and enormous advantage over any other fighter
How to automatically avoid the blunders that get even
nationally-ranked karate masters demolished in street fights!
(It's called "Stress Shock Phenomenon", and once you've stored
this knowledge in your nervous system, you'll never
"freeze up" or panic when your adrenaline starts to flow and
the dirt hits the fan! Yet there isn't a karate studio in the
country that knows how to teach this crucial part of
Why your fist may be the absolute worst weapon you can
use in hand-to-hand combat! (And exactly how to strike so you
won't damage any part of yourself!)
Astonishingly easy ways to escape any grab or hold (including
a "bear hug" from behind by someone many times larger and
stronger than you) and reverse the attack instantly (and
painfully for your attacker)!
The "voice tool" secret that will immediately change
your attitude from calm to dominant in any surprise
Simple fight-ending moves that require no strength
whatsoever! (I know of arthritic 80-year-old grandmothers who
have knocked young male attackers senseless!)
The 2 worst things you can do when being choked during
a fight... it's what most people want to do instinctively, yet
knowing just one artless move from this system can free
you and end the assault at the same
How to use a little-known "positioning secret" to completely
cancel out the superior size or experience of your attacker!
(Size and strength are meaningless when you know this
Why a simple "mock" submissive action will always fool
a larger opponent... and set him up for quick, easy
How to gain an immediate "Psychological Edge" when someone
pulls a knife on you... and how to spot the 4 most common
methods of knife attacks so you can win with a minimum of fuss
How to "set up" the perfect sexual encounter with your
lover every time!
The clumsy mistakes 90% of all men make during
lovemaking... and how to quickly learn the "inside" secrets of
the most satisfied 10%!
The NUMBER ONE rule that absolutely must be observed for women
to have a truly mind-blowing orgasm!
The secret "reward" for men who give their women the "fuel"
for feeling in love all day long, every day! (Not one man in a
thousand understands this "fail-safe" secret of excruciating
happiness... and those who do almost never share it
with even their closest friends!)
How to guarantee that every thought your lover
has of you is super-charged with pleasure, excitement and
The 20-minute secret that can turn your sex life around
overnight! (It's so simple, you'll kick yourself for not
having thought of it yourself!)
Why men continually fail to understand a woman's
simple physiological "signals" even after years of
marriage! (Just learning this one secret will take your
love-life into another world!)
Why 99% of all sex lives in this country are borderline
miserable... despite the recently-discovered secrets that
can immediately "unclog" the raw, hot, explosive animal
pleasure that should be yours naturally!
The single biggest sexual complaint women have about
their men... and it all comes from a basic misunderstanding
about our "wiring" as men and women! (Easily solved,
once you learn the secret!)
How to "touch" a woman to guarantee mind-altering sex... a
technique so simple it's astonishing that nearly 3/4's of all
women never learn it themselves!
Why men almost never see the "danger signals" that mean
their relationship is failing... even while they believe
everything is just fine! (Women have a hard time believing men
are so dense in this area, but there's a good reason for it...
and once both partners know what's happening, amazingly good
things instantly develop!)
Why smart men know how a simple "secret" non-sexual act at
home can -- when handled correctly -- take on the "charged"
quality of a warm, sexually-satisfying feeling for many women!
(It's so simple it's almost like "cheating"!)
The little-known "trick" that ends nagging (on both
sides of the relationship) forever!
What women really want from a man! (Nine of ten men are
absolutely floored by this secret!)
What most women have never gotten from a man they
desperately desire... and how to easily give it to her!
(Prepare to have your life change dramatically overnight!)
How to get into deep, soul-pleasing rapport with your
partner... and stay there forever! (You will never feel
The amazing reason why Prozac is so popular in this country!
(Almost no one understands the startling sexual
Why nearly 100% of even famous "sex therapists" have no clue
how to achieve the "good communication" they admit is crucial
to a great relationship!
The specific secrets of "over the top" fabulous sexual
technique! (Have you ever "blacked out" from pure sexual
How to start having explosive sex tonight... with the
simple basics of great, world-class love techniques!
Why your fingernails may be unconsciously
turning your lover off!
The first-ever explicit anatomical "map" of a woman's body
that clearly outlines the subtle zones of honest pleasure...
with the specific instructions necessary for a man to
get past his natural "barbaric" tendencies and go straight for
the orgasmic center of his lover!
Everything you could ever want to know about the
How to manipulate your own and your lover's deepest
"Feeling States"... to create an "intersection of criteria"
that guarantees almost pure, undiluted sexual ecstasy in every
Four little "target" words straight from her mouth that show
you exactly how to win her heart for all time!
How to pull off unwanted body fat by the pound,
while keeping muscle loss to an absolute minimum! (Most
"experts" will tell you this is impossible -- yet Leo did it
without a problem! And he'll show you how to do it, too!)
Details of the all-new "Eat Everything You Love" diet that
frightened the professionals... until they saw Leo change
into the leanest, meanest muscleman they'd ever seen! (It's
the easiest, yet most potent diet you've ever seen... one you
can live on happily for the rest of your life! Leo was
gobbling banana milkshakes, carrot cake, soda pop, ice cream
and "Mama Juanita's" super-grande burritos on "carb-days"
throughout his training!)
The secret of finding the most efficient aerobic program for
burning off fat with your specific body type! (Leo
researched for 7 months with professional bodybuilding stars
in the U.S. and Germany to discover the key to this "inside"
How to mold the "open ended" parts of the super-hot Serious
Growth training system to unlock the monster inside
Why the "experts" you read about in the muscle mags are just
dead-wrong in much of their training advice for you for
maximum growth! (Even though a technique may have worked for
them, it might not work for you... especially if
you follow the advice of juice-heads who have spent most of
their lives training on steroids!)
How to get yourself quickly into the "zone" of athletic
purity -- performing amazing feats of strength and power
effortlessly, relaxed, confident, and always in top form!
How to handle the "side-effects" of your increased sexual
energy you'll get on this program! (A real unexpected bonus!)
Amazing "energy boosters" without carbohydrates that
will put you into a state of astonishing athletic confidence!
How to "see" -- and immediately deal with --
your own trouble spots, and train for ultimate
How a "secret" 5-inch change in your hip placement translates
into massive power for your stroke! (Not one pro in a
thousand even suspects the potency of this simple adjustment!
How to avoid the power-sapping problems of "classic" swings --
and guarantee yourself repeatable accuracy,
tremendous "punch", and the most comfortable, natural
swing you'll ever experience!
Why the new "lag" in your swing will cause your buddies to
shake their heads... until they see you consistently
out-drive them by 40, 50 and 60 yards off every tee! (I
guarantee they'll make you play with one of their balls, just
to make sure you aren't cheating somehow!)
How to use simple "double checks" (like the "visible knuckle"
rule) to instantly make sure you're prepared for any shot...
so you'll always get a repeatable result no matter what the
conditions are! (Even if you're playing a strange course,
in the rain, with your partners coughing and dropping bags to
The truth behind "follow through" -- and why 99% of all
golfers completely blow it right
after they hit the ball!
How to instantly diagnose mistakes in your swing -- so
you'll never have back-to-back misfires again! (This is a
comprehensive list of the most common mistakes you're
likely to make... a complete "fail safe" system of correcting
yourself during your game!)
How to practice at home -- using props that won't cost you a
dime -- to increase your learning curve
10 times faster!
How to use the secret of "choking down" to master any
club in your bag... no matter how horrible you were with it
The single most important move you can make in any altercation
-- it's what your body wants to do, but what most
people panic about and refuse to allow themselves to do! (Yet
it will save your life!)
How to use a simple "cat-like" move to instantly position
yourself to deliver the easiest knock-out blow imaginable -- a
strike so natural your grandmother could pull it off against
How to instantly "shut down" an attacker's testosterone
levels, using your body's own built-in "brick". (Even a 90 lb.
woman possesses this amazing rock-hard weapon!)
Why hitting anyone with your fist is silly (even trained
boxers bust knuckles that way)... and how to use the 8
"natural weapons" of your body to deliver 5 times the
power of a fist with half the risk of injuring
When to use the most simple strike you'll ever learn...
an unstoppable natural move so effective in ending fights it's
not allowed in full-contact karate tournaments! (Instant
disqualification -- it's also a move that 99% of the most
brutal street fighters you'll ever encounter have never seen
before... and don't know how to defend against!)
How to use the "hip-swinging secret" soldiers use to drop
opponents instantly -- no speed or strength required, yet it's
like driving a 160 lb. bar of lead into the bad guy's belly!
(It's so effective, you don't even have to come close to
hitting your "target" area... even the sloppiest attempt by
you will bring him to his knees!)
How to effortlessly "parlay" the same natural force that has
ended more professional football players careers than any
other... it's a human's weakest point during a fight (or
before a fight begins), and once you know about it you've just
increased your ability to defeat a larger man by 200%!
How to use a super-effective, completely unexpected technique
straight out of the "Three Stooges" to cause any attacker to
automatically (1) back up, (2) raise his hands in defense, and
(3) blink rapidly... all of which instantaneously reverses
the tables and makes your attacker suddenly vulnerable to a
fight-ending blow you can deliver in your own sweet time.
Why all elite soldiers are given "permission" to use the one
street fighter's Secret Weapon we are all taught from
kindergarten not to use... and how you can use it to
quickly remove yourself from any situation where you have been
surprised from behind!
How to use the other "dirty" street-fighting tool not
allowed in any civilized boxing or karate match... because of
it's immediate ability to disorientate and topple your
opponent! (It also works when you do it incorrectly!)
Hey, at the very least, that was fun
reading, wasn't it?
Gary C. Halbert
P.S. Next month,
I'm gonna write even more about copywriting. Remember back
when, when Marshall McLevon (or whomever) said, "The medium is
the message"? That's simply not true. The real truth is...
The Message Is
Copyright © 2002 Gary C. Halbert. All Rights