7510 SUNSET BLVD. #1020
Friend and Subscriber,
all of you who have felt the loss of Gary Halbert's colorful
and inspirational newsletter, I have a lot of very good news.
The best of the news is, it seems that Gary will be able to
teach a few more marketing lessons from beyond the grave. More
on this in a moment as we have a few announcements to make first.
has taken us a while but we finally got enough bandwidth so
everyone who wants to can view the memorial service and some
of the stories we shared back at Sherry Hackett's beautiful
home after the service. Just click on the links at the bottom
of this page to view them when you are done reading this important
to a glitch, the site went down for a little while. Once we
brought it back online, a lot of people expressed a heartfelt
gratitude for leaving thegaryhalbertletter.com up and open to
everyone. To all of those people, you are more than welcome.
It would have been a dishonor to our father had we taken it
down. He was much more than another marketing guru. He was in
a way, a learning institution specializing in the field of direct
marketing and more specifically copywriting.
else I know of loved to teach other people the craft of copywriting
as much as Gary Halbert. I do not remember a time in my life
when my father wasn't teaching people how to write and market
like he did. He was fired from the last job he ever held the
day before I was born and then took up copywriting. After his
first major runaway winner, the now famous Halbert's Inc. coat
of arms letter, he taught anyone who was interested how to write
copy. Copywriting was his life and felt a special kinship with
anyone else who also had an interest in it.
later he charged those who could pay to learn from him, but
many who couldn't afford to pay him any substantial amount of
money would work it off in trade. They would simply hang out
with him and help him run his daily life. Some of them have
turned out to be some of the best copywriters in the entire
world and I am not just saying that. Their RESULTS really
PROVE they are top shelf copywriters.
he devoted so much of his time teaching people to write copy
and obviously didn't always do it for the money, we just had
to leave the site up and will continue to help him be the institution
of learning how to write copy he always has been.
start, there are some newsletters we have which have never been
posted on the site before and are in fact .....
Written By The Gary Halbert Himself!
were written a very long time ago around the time when he worried
and fretted the most about the quality of his newsletter so
you know they are good. These are rarely seen classic newsletters
which exemplify him at his peak.
have to be retyped and put into Gary 's signature web format
of black print on a yellow background. We will get the first
one up very soon.
also decided to ask a few of the world-class copywriters Gary
taught and inspired if they would share stories and lessons
they learned from the Prince of Print himself and honor him
by giving away some of their most valuable insights and information
soon as the word got out that we were looking for a couple guest
writers many more of the world's best marketers and ad men offered
to share some of the secrets and tricks they learned from Gary
to make millions for themselves and their clients.
are some very heavy hitters in the field of direct marketing
who have agreed to be guest writers in honor of Gary and our
efforts to keep his legacy alive
had only one stipulation and that was there was to be NO FLUFF.
In other words they can't just post an example of one of their
winning ads or just give a long pitch to sell their marketing
all have to provide what Gary Halbert did ......
Money Making Secrets
are the best of the best, top-shelf marketers who are highly
in demand because they hold records and many are so successful
they are booked solid for months. They are only doing this as
a favor to us and in memory of our father so their insider secrets
will only be available here at thegaryhalbertletter.com and
nowhere else in the world.
who do have more info available will have links to their sites
and contact info but again we made them promise to provide top-notch
quality marketing lessons for free and it must be....
Hot They Charge Others
A Lot Of Money For The Same Info
can guarantee this because if it isn't great we won't post it.
It's that simple.
usual there will be no editing of colorful language because
my dad would ring our necks if we censored anything unless they
were saying something he completely disagreed with.
brings us to yet another announcement. As guardians of his legacy,
we will remain available to set the record straight on all things
relating to Gary C. Halbert. There are people already claiming
to be close to him and others claim to work with him and some
may be telling the truth but it is amazing just how many people
are trying to cash in on his death by trying to pass themselves
off as "Gary Halbert Approved" copywriters.
and honor compel us to be available to verify any and all claims
to have known or worked with him and what stories are real and
which are just flat out wrong. We are the definitive source
on all things Gary Halbert. We worked with him since early childhood
and we know what he said behind closed doors and after he hung
up the phone.
feel free to e-mail and rely on us to separate fact from fiction.
teaching everyone who wished to learn how to write world class
copy, he and his website were also the hub of a network of marketing
people from copywriters and printers to entrepreneurs and investors.
I still know many of his contacts so if you need anything along
those lines feel free to e-mail us and we will help you out
if we can.
favorite part of reading my dad's newsletters was the life lessons
he gave. They reminded me of the Boron Letters which is of course
my favorite gift of all time. Having them now means more to
me than ever and I know they meant a lot to many people. So
many in fact, when people who read my father's material found
out my name they would go on and on about how much the letters
meant to them as well.
those of you who also miss that life mentoring aspect of his
newsletters I have some more good news.
my father passed away, I began re-reading the Boron Letters
again except this time with more of a sense that I wasn't the
only one reading them. Remember, these are actual letters my
dad wrote to me and there was no intention to publish copies
of the actual letters so I always read them as though they were
private letters from pop.
appreciated the Boron Letters long before my father passed away
and my father was very proud that I continued what he started
by writing letters to my own kids teaching them what I think
is valuable to know and things that are never taught in schools
is doubtful I will ever share those with the public as they
are written in the true Halbert (no bullshit) fashion and read
more like a confession or autobiography and I am not that comfortable
even though mine are off- limits as I said I have been re-reading
the Boron Letters with a slightly different perspective, and
I have found a ton of hidden lessons in them I realized were
lost on everyone else because he was writing to me and nobody
else. He would briefly tell a story or touch upon a topic I
was naturally expecting him to fully explain as he had in person
so many times, yet he didn't. This wasn't missing before because
I knew exactly what he was saying because of palling around
with him and being his son.
it dawned on me that most readers would have missed some of
these finer points and lessons because at that time he wasn't
writing for everyone either. At the time they were written he
didn't plan on turning those exact pages he was writing into
I have begun re-reading the letters and making notes and comments
so that none of these hidden lessons in the Boron Letters are
lost. I am doing this for my own kids and since they are not
scandalous or personal to me.they will also be made available
for those of you who still wish for just a few more life lessons
from Gary Halbert.
Haines, a great friend of my pop's, told me my dad had a similar
idea for the same reasons and wanted to create a more complete
edition of the Boron Letters because he recognized the same
thing and had of course more updated information from a few
more decades as a legendary top copywriter.
keep in mind we have busy lives and are only doing this to honor
our father so the new info will come out often but not on a
set schedule. We will always try to under promise and over deliver.
time I wrote to announce that we would try to post the video
of our father's memorial service and videos from the wake held
afterwards at Sherry Hackett's home. We also said if we couldn't
do that we would give the first 100 who requested it a DVD copy
for free. We have decided to do both. You can now click on the
links below to view the video right away.
PS John Carlton
was the obvious choice as the first guest writer and it is already
in the newsletter archive. Most of you already know he is a
marketing guru in his own right and one of Garys ' greatest
friends and is mentioned in many of Gary 's newsletters.
For those of you
who don't recognize the name just read what he put together
for the first post Gary newsletter and you will be an instant
Copyright © 2007 Gary C. Halbert. All Rights Reserved.