Scientific Advertising by Claude Hopkins
Here is one of the most valuable books ever written on the subject of direct marketing.
In additon to the "regular" book, I'm sharing my personal "Marked Up" version. This is where I bolded and underlined sections of text. The highlighting, for the most part, indicates either a passage I thought was a worthy of quoting in speaches and writings, otherwise it's statements of the fundamental rules of marketing.
Claude Hopkins wrote another book called "My Life In Advertising", while it is a must read, "Scientific Advertising" is his flag ship book.
Click Here For The Marked Up Version (PDF)
Click Here For The Non-Marked Up Version (PDF)
Click Here For The Marked Up Version(HTML on our site)
Click Here For The Non-Marked Up Version (HTML on our site)
(The Prince's Prince of Print)
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