North of Jewfish Creek
Dear Friend & Subscriber,
I hope you have finished reading (and found
value) in my last newsletter which was mostly about doing
business with "The Bank For Insane People".
That was the one inside the envelope icon with
the title "I Deserve A Black Belt In Self-Pity!"...
which... was written
about ten days ago.
But, you know what I hope even more? I hope
you also read the other newsletter I told you to read titled
"The Dark Side Of Success". You didn't know it when
you read it but, that newsletter was completed and mailed out
on February 6, 1988 which is...
More Than 15 Years Ago!
What I had to say in that
letter is just as important NOW... as it was way back then.
Actually, maybe even more so today.
During my forced vacation at "Club
Fed" (Boron Federal Prison Camp) I wrote what is very
likely the most important book anyone in America will ever
read. It is also probably the most... valuable... book
anyone will ever read. It was written under very
difficult circumstances and it will give anyone who reads it
money-making education... the likes of which... is rather
And, it is very
personal. It was written specifically for my youngest son,
Bond. It is perhaps, the most precious gift I have ever given
him... and... the most precious gift... anyone
else could possess.
That book has turned into a virtual "cult
classic". Many businessmen keep it with them 100% of the
time. Wherever they travel, the book is always in their
briefcase so they can have access to its wisdom any time and
any place they need it.
Enough build-up. Let's get to it. Listen: As
you read in "The Dark Side Of Success", I've had a
lot of strange things happen to me. I've been robbed, tied up,
gagged, blindfolded, threatened and so on. I've made and lost
millions. I've been eulogized, ostracized and plagiarized.
I've also (as explained in that newsletter), been both a
prison guard and a prison inmate.
Do you still remember all that prison stuff I
wrote about in "The Dark Side of Success"? It was
ugly. As you may recall, I told you how I got involved with
insane psychotherapists, mad-dog postal inspectors and a trio
of lawyers. One of those lawyers was gunned down (literally),
another was eventually disbarred, and the other was indicted
along with his "crime partner" who was a judge. I
also told you how I went through seven long years of
"nightmare litigation" and how, after two trials,
two appeals and one Supreme Court appeal, I got stuck serving
10 months in a federal prison camp in Boron, California for a
crime that, in fact, in a moral sense, never
Whatever. I think you'll agree with me when I
say that newsletter was not
a bunch of "woe is me" sniveling. No. That
particular newsletter was instructive. It showed you why innocence
is not enough and why you should watch out for a lot of
"legal horrors" which can befall you... even
if... your business is totally on the up-and-up and you
personally are as honest as the day is long.
Strangely enough, that little vacation I had
at "Club Fed" turned out to be (honestly) the most
valuable experience I've ever had. I met some of the most
intelligent, wealthiest, most creative and sometimes, some of
the nicest people
you could ever imagine. Not only that, it gave me time to
write out a "crash course" in direct marketing for
my youngest son who, for some insane reason, has decided to
follow in his old man's footsteps.
So, toward this end, I wrote him a series of
25 long letters which contain, all in all, the most concise,
hardest-hitting, no-holds-barred, direct marketing education
available anywhere on this planet. These letters contain 196
handwritten pages of dynamite
But let me tell you this: These letters are raw. They pull no punches!
You know, when you are serving time, you don't
feel much like pussy-footing around. Prison conversations go
right for the jugular. So
do these letters! What I was trying to do here was, give
my son the fastest, most impactful education that can be
transmitted by the written word.
I dare say I succeeded.
These letters contain a "stripped
down" version of the most important secrets I've learned
about how to sell by direct marketing. They explain exactly
how to develop a "killer" ad or direct mail package
right from the ground up. They teach you how to develop a
"can't lose" marketing appeal. These letters cover
everything from postage to layout; offer development and list
selection; how to create a winning game plan... and...
everything I wrote in this book will also help you create a
profitable website. Here is a little more of what you will
learn when you read this book:
writing good copy!
points of writing good copy!
||How to lead your reader by the hand!
you never get a second chance to make a first
why you must "hook" your reader from the moment
he sees your copy!
||How to give your ads and letters the right
of order-pulling layouts!
||An essay on closing the sale!
how to ask for an order!
||What you can learn about advertising from Alex Haley
and his book Roots!
||How to make your
copy clear and readable!
||The surest way to
become a "big money" writer!
||Why you should
write for money... and not...
||What to do
when you don't know what to do!
||How to turn a
losing catalog into a multi-million dollar success!
||HALT: How memorizing that acronym can keep you out of a
lot of trouble!
inmate's "street smart" survival kit!
||Why "make a bushel of money" works better
than "increase your income"!
||Six secrets of
special deals you can write about in your letters!
||A little trick every copywriter should know!
||7 exact steps to
direct mail success!
||The most common marketing mistakes made by beginners!
||How to keep
going when the going is hard!
||How to imprint the
process of writing good ad copy on your nerves, muscle fibers,
brain cells and every part of your physical and mental being!
"tool kit" which can save your life!
||The most important key to making really
||How to become a
student of markets!
How to use the SRDS list book to make a fortune!
||A discussion of
a 156-million-dollar promotion!
||Cheap research: How to make
sure you'll hit the right nerve!
winning formulas and "double customization"!
||How to get flowing again when you're stuck!
to discover the right central selling idea!
||How to use envelopes to "induce guilt"!
"boilerplate" P.S. which can make you money!
||How to get orders from people who have already decided not
attention grabbers in the world!
||How to make your reader "picture with
pleasure" what you are trying to sell!
layout for an order coupon!
||8 things you should have at hand
before you start to write an ad or direct mail piece!
||What you must always
include in your marketing research!
||How to manufacture the "aha!" experience!
There's an awful lot more but, that should be
enough to give you the idea. These letters read like greased
lightning. Sometimes, when I was writing them, it was 114
degrees outside and I would be surrounded by every imaginable
kind of felon. Coke dealers. Mafia hit men. Common murderers.
Motorcycle maniacs. Bank robbers. Embezzlers. And so on.
I didn't have time for chaff. These letters
are all wheat. They contain the most intense personal stuff
I've ever written. It took me a while to make up my mind, but
finally, I decided to publish and release them. They are
collected between grim black covers and I titled them simply:
A few days ago, I saw an illegal, pirated copy
of MY book for sale on the Internet (in damaged condition) for
$225.00. I am now offering my book, "The
Boron Letters" (in mint condition) for sale myself to
all of my subscribers for a mere $97.00 and nothing extra for
shipping and handling.
I have a mixture of motives for making this
offer. In addition to the obvious one, I have another very
conceited reason for wanting you to read this book. What is
this "conceited" reason? It's simple...
I Want To
You see, if you think the information you have
read so far in my
newsletters is hot and valuable, just wait till you read the
"advanced" (and sometimes sneaky) money-making info
that comes in my book, "The Boron Letters".
"The Boron Letters" have been read by a very select
group of people all over the world... and...
Many Of Them Say
That Book Has Made Them Rich!
Not only that, "The
Boron Letters" are the most heartfelt messages I've
ever written. It would be impossible for anyone to love
anybody more than I love my children. And, in this case, I was
trying to give my progeny the two most precious gifts I have
to offer: My love and my expertise.
This book also contains a lot of wisdom on
staying healthy and prospering in a mean world. I don't know
if you have children or not but, if you do, you could do a lot
worse than giving each of them a copy of this book.
Just one more thing: This book was written in
a rather harsh environment and it contains a fair amount of
profanity. I guess that's indicative of where I was and how I
was feeling when I wrote it.
There are two ways you can order this book:
The first way is to write your check in the amount of $97.00
payable to "Cherrywood Publishing" and send it
3101 S.W. 34th Ave. #905-467
If you do that, we will send your book
immediately by First-Class Priority Mail...
Or... You Can Order It By Credit Card
And Be Reading The Book In The Next 15-Minutes!
Here's how it works: All you have to do is
call my personal voicemail at
1-305-866-3613. When you do
that, you will hear my voice saying, "Hi,
this is Gary Halbert. Thank
you for calling this voicemail to order a copy of my book
called 'The Boron Letters'. What I need you to do is speak
slowly and clearly and leave your name and the type of credit
card you are using to
place your order. We accept Visa, MasterCard, or American
Express. I also need the credit card number, the
expiration date and the billing address of your credit card.
Plus, I need you to leave me your e-mail address. As soon as I
have all this information, I will send you a personal e-mail
with an attachment you can download that contains every single
page of my book, 'The Boron Letters'. And, unless I am in a
meeting or sleeping or something like that, you can actually
be reading my book within the next 15-minutes. Thank you again
for your order and trusting me enough to order my book in this
Okay, after you hear that message, do just
like it says and, almost instantly, I guarantee you will be
reading the most fascinating book ever written.
Gary C. Halbert
I bet if you search long and hard on the Internet, you can
find someone who will sell you a copy of my book for less
than the $97.00 I am charging for it. However, even if
this turns out to be true, you should still order the book
from me... because... you will also get an extra bonus that just might turn out to be the most valuable
bonus you have ever received in your entire life!
Please let me describe it for you. If you ever find
yourself in a situation like the one described in
"The Dark Side Of Success", I will give you
inside personal information on how to deal with those
problems. And let me tell you something, in these kinds of
situations, the information you can get from an
intelligent ex-con (like me) is more valuable than all the
information you could get from 100 high-paid lawyers. Most
likely, I will be able to give you some information which
will put an immediate
end to the nightmare you are experiencing. If I can't do
that, the information I give you will almost certainly
result in your paying a lot less in lawyer fees... and...
if worse comes to worse... that information will probably
result in a much-lighter sentence (and probably no
sentence at all) than you would have received otherwise.
Let me tell you something: Your lawyer is NOT on your
side. But, if you ever need it, I WILL be on your side.
And, I will give you inside information which can
literally save your ass.
Speaking of "saving your ass" a lot of men worry
about getting raped if they are sent to prison. Quite
frankly, that's a valid thing to worry about. But, if the
worse case scenario does ever occur (you being sent to
prison), you can get information from me which will give
you a 99% chance of avoiding even this nightmare.
However, here's something you need to know. If you ever do
need me to give you this kind of help, I will give it to
but... I will NOT give it to you over the telephone. I
will NOT give it to you in a letter. I will NOT give it to
you via the Internet. If you ever need this kind of
information, you are going to have to come to me and you
and I will strip down to our bathing suits and take a
little dip in a pool or the ocean. It is only when we are
in the water and I am absolutely certain you are not
taping the conversation, that I will reveal to you these
secrets which you will so desperately need to know.
Think about it: You can probably buy my book
Letters") from somewhere else for less money (if
you can find it) but, if you buy it from me and buy it
immediately, the bonus I am offering you (if you ever need
it) is the most important "disaster insurance"
you could ever have.
One last thing: Don't you dare
think terrible things like this will never happen to you
because you don't ever do anything wrong. You don't have
to do anything "wrong" to have horrible shit
happen to you like I described in "The Dark Side Of
Success". In the United States today,
"innocence" is no longer a defense against
Order the book now. As I tell all my clients, when it
comes to preparing for a disaster...
It Is Better To Be Years Too Early...
Than... One Minute Too Late!
Copyright © 2003 Gary C. Halbert. All Rights