By Wendy Makepeace
General Manager,
The Total Package

Dear Business-Builder,

It’s really quite simple: If you want to create promotions that consistently shatter sales records and blow your competitions doors off...

While writing them faster and easier than you ever imagined possible — shaving hours ... days ... even weeks off the time it takes you to complete a project

You might as well learn from the copywriter who, according to American Writers and Artists Inc., earns more money doing it than anyone.

That would be my hubby — Clayton Makepeace.

And now, you can learn every one of the copywriting secrets that make Clayton millions

every year — and experience your own breakthroughs almost immediately — with his complete A-Z copywriting system!

And that’s just scratching the surface of the incredible power contained within the pages of the Quick-Start Copywriting System ...

Quite simply, it’s the closest you'll ever come

to a masters degree in copywriting!

This is far more than just an encyclopedic collection of the world’s most time-honored and proven

copywriting strategies and tactics: it’s Clayton’s complete A-Z system for creating blockbuster promotions:

The Quick-Start Copywriting System is the ultimate way to create emails, online sales pages, direct mail, print ads — and even TV and radio spots — that create sales windfalls. 

More than merely a course in the art and science of writing grand-slam promotions, this massive volume is also the ultimate reference — constantly standing ready to feed you the big ideas you’re looking for and also to help solve any copywriting challenge you face:

Bottom line: Whatever your challenge is ... whatever part of your copy and advertising you want to improve ... you'll be doing so more quickly and more easily than ever before ...

… The Quick-Start Copywriting System is designed to sit next to you on your desk — fit you “hand in glove‚” — and effortlessly give you the breakthroughs you need.

¥ You get easy-to-use Action Steps worksheets for each chapter.

With as many tips and secrets as we condense onto each and every page of this course, the process of implementation can sometimes be daunting. But don’t worry — we’ve taken care of that for you!

At the end of each chapter, you have a quick summary of the key points in the process ... specific actions you can take to apply the process to whatever you're writing now ... plus, you get the easiest and best ways to transition into the next section of your promotion!

¬• You get a complete history of direct response — with many of the biggest “aha‚” moments and insights discovered by the legends of advertising over the last hundred years.

¬•  You get the most complete, most instructional, direct response glossary available today.

(Over 67 dense pages long!) It’s priceless if you’ve ever been confused by terminology other marketers use.

Also, this glossary is NOT filled with mere definitions — each term comes with a full explanation

(almost its own “mini-course‚”) so you understand it immediately and can use it whenever necessary.

Just so there can be no confusion about the step-by-step process revealed in the course, we walk you through not one BUT TWO of Clayton's most successful magalogs.

And we show you, page-by-page, EXACTLY how he used the same process you learn in the course to create these blockbusters!

RESULT: You can “model‚” Clayton’s proven approach in your own writing assignments — and

personally experience the amazing explosion in response that these tested techniques invariably

produce.

¥ Ever struggled to judge the quality of your copy? Those days are GONE!

We also give you the time-tested QwikCrit Template (the process Clayton personally developed to

measure the strength of a promotion}.

This process makes it easy for you to measure the quality of your own copy, or simply hand it over to someone else so they can critique it for you. Clayton's past students have happily paid as much as $750 just for this process alone!

Think of it as “insurance‚” against the risk of running namby-pamby, limp-wristed copy. Now you'll be able to tell how well you've done ... instantly identify any weak spots ... and shore them up BEFORE they have the chance to diminish your response.

In addition to the 27 Chapters of response-boosting dynamite ... in addition to all the “learning accelerators‚” sure to multiply the rate at which you experience actual, measurable results — you'll also be getting a separate audio and video component to The Quick-Start Copywriting System — absolutely FREE...

On these fascinating CDs, you'll listen in as today’s most successful copywriters reveal their secrets for creating competition-crushing promotions that tum little companies into massive ones ... and how they’ve personally made millions!

• • • Audio Interview #1 — Clayton Makepeace on establishing quality relationships with your clients: How to make sure there’s enough chemistry (and why you should leave when there’s not) ... the secret to avoiding “losing‚” situations way before you ever get involved in one ... and more ...

• • • Audio Interview #2 — Clayton Makepeace on his secrets of mind-blowing productivity: You'll discover how to avoid procrastination (and how to make it “productive‚” when you do procrastinate) ... the simple secret to staying motivated all the time ... why your “breaks‚” may be the most important part of your writing process ... and so much more...

• • • Audio Interview #3 — John Carlton's secrets for storytelling that sells: The “Marketing Rebel‚” whose hard-hitting copy has exploded the sales and profits of countless entrepreneurs — and spawned a whole generation of Internet marketers who rip off his copy — tells you exactly how he does it!

• Audio Interview #4 — The legendary Jim Rutz on how to unleash the creative genius inside you: Jim commands a $100,000 flat fee for every new promotion he writes. Once — "You need this course‚” you hear this interview, you'll know why

• Audio Interview #6 — Brad Petersen on the dumbest blunders marketers make: The “No BS‚” copywriter Clayton has partnered with dozens of times reveals how you can avoid today’s most common response- killers!

Normally, we'd charge at least $79 for each of these one-hour plus interviews — you get all six— a $474 value in all — FREE with your copy of The Quick-Start Copywriting System!

What could be better than hearing Clayton and other master copywriters as they tell you the secrets to writing gangbuster copy? How about having them show you right on your computer screen!

¬• Video #2 — Secrets of Winning Graphic Design ... with Clayton Makepeace: You'll discover why lousy design equals lousy credibility ... the #1 purpose of all graphic design, both online and off... and scores of techniques for maximizing the attention-getting power and readability of every promotion you create!

¬• Video #3 — How to Crawl Inside Your Prospect’s Brain ... with Clayton Makepeace and John Carlton: Not one, but TWO of the world’s leading writer’s reveal their secrets for instinctively knowing what must be said to grab your prospects’ attention — causing him to devour your sales copy and compelling him to order NOW ... not tomorrow!

Clayton has often charged $99 for a single, one-hour online training session. You get all three of these videos — a $297 value — FREE with your copy of The Quick Start Copywriting System!

But that’s not all, because we want to ensure you have absolutely everything you need to take your writing to the next level and beyond — and really kick your income into high gear.

So you'll also receive THREE additional Bonus Gifts.

Once you've completed the course, these powerful bonuses will take you even further — giving you even more master’s level secrets and tactics you can use to immediately rev up the power and intensity of your copy ...

Would it help you to see how million-dollar copywriters use these secrets to raise intrigue to a fever pitch ... intensify the value of every benefit they offer ... and make the price seem like a steal?

How about the secrets they use to close the deal and get the money flowing in like a tsunami right NOW — today?

            This special, 240-page volume of Swipe Files of the Copywriting Superstars is replete with full-color scans of winning promotions from “A‚” list writers like Parris Lampropoulos, Carline Anglade-Cole, Kent Komae and Brad Petersen.

You'll understand the secrets to writing powerful, response-boosting copy on a deeper level than

ever before.

In the past, The Total Package has offered other swipe files for $197 — but Swipe Files of the Copywriting Superstars is yours FREE when you order today!

Have you ever struggled to infuse your headlines and sales copy with the emotion and enthusiasm that'll drive your prospects stark raving mad for your product or service?

Now, those days are over!

To develop this masterpiece of emotion, we spent nearly a year scanning a huge archive of winning promotions — carefully picking out the words and sentences top writers consistently use to trigger emotions in their readers.

Also, each word comes with a sample sentence, so you see exactly how the top writer used itin his own copy. This is like your own “swipe file‚” of emotional words and killer sentences — just modify them for your own copy and you're off to the races!

Plus, we did this with DOZENS of DOMINANT EMOTIONS — all the ones you need to write more emotional, more responsive copy.

It’s a complete mini-course on writing high-energy copy that grabs the attention of your prospect and moves them along the path you want them to take.

Emotional Trigger Words is listed in our online store right now for $147. But it’s yours FREE when you order your copy of The Quick-Start Copywriting System today!

If you look closely at Clayton’s hottest, most successful promotions in the financial market, you'll find TONS of colloquial expressions and clichés peppered throughout his copy.

Phrases like stacking the deck ... lightning fast... have your cake and eat it too ... taken to the cleaners ... a king’s ransom ... like money in the bank ... worth its weight in gold ... and many more.

These phrases are one of the single most powerful ways to infuse your writing with personality ... quickly ramp up its visceral impact ... and make it far more interesting and fun to read — all without breaking a sweat!

The result: You'll keep your prospect glued to your every word and following the slippery slope you've laid out for them ... straight to the order form and the sale.

This one skill is something that normally takes many years — sometimes even decades — to master. And now you'll be able to master it in a matter of weeks or months.

The #1 Way To Electrify Your Ads is an additional $99 value. But you get it absolutely FREE when you order your copy of The Quick-Start Copywriting System today!

Here’s the deal: When your course arrives, rip open the box and dig through some of the 1,063 pages ... pop in and listen to any one of the killer audios or watch a video training session ... feel free to even steal ideas from the Copywriting Superstars Swipe File ... and if you’re not 100% confident you have everything you need to ramp up your response, profits and income for the rest of your life — just return it anytime in the next 30 days and I'll promptly refund your money, no questions asked.

That's right. You get to look through the entire course and even put the Quick-Start Copywriting system through its paces — and keep it ONLY if you agree that it’s the best career investment you've ever made!

I ask you: What could possibly be fairer than that?

I've invested three years to make this the ultimate career-making tool for you 

I've loaded it up with extra response-exploding tools worth thousands of dollars … And I'm willing to let you use it without risk, then get 100% of your money back if it doesn’t, multiply your response, profits and income.

Now, my friend, the rest is totally up to you…

Look: Great sales copy is the single most important factor in multiplying the success of your marketing.

It’s the magic ingredient that can create money almost out of thin air ... produce 6-week, $10.5 million e-mail campaigns ... quickly turn $20 million pipsqueak companies into $120 million empires ... and it can earn copywriters as much as $650,000 per month in royalties.

Now, there’s an important decision to be made ...

You could, for example, choose to do nothing ... go on from here alone … and miss out on the powerful multiplying effect more compelling sales copy would have otherwise had on your promotions.

Or, since there’s absolutely no risk — since you’ re guaranteed in writing that the Quick-Start Copywriting System will magnify money and accelerate your success or your money back — you can choose to take action now and rocket your career to the next level.

There simply are no other choices.

I sincerely hope you decide to give us the chance to blow you away with the proven processes and Secrets I reveal in TheQuick-Start Copywriting System.

Now, it’s decision time. The choice is yours: Here's the link — you know what to do.

Wishing you every success,

Wendy Makepeace

Wendy “Redhead” Makepeace

General Manager

THE TOTAL PACKAGE

P.S. As a copywriter, marketer or business owner trying to survive today’s harsh economic climate, can you afford NOT to have these powerful secrets at your fingertips? Just look at what Todd Brown had to say:

“If you're serious about learning to write copy that pulls like crazy, an investment in the Quick-Start Copywriting System should be a no-brainer.

“How could anyone pass up the opportunity to learn the tricks of a master copywriter who’s produced millions and millions of dollars?”

I couldn’t have said it better myself. Don’t delay — order NOW!

Quick-Start Copywriting System

Yes, I'm ready to recession-proof my income and achieve the success I've always! wanted ... send my copy of the Quick-Start Copywriting System, along with my money-making bonus materials — a total value of over $2,711 — today!

 I pay $1,497  $1,297 now and you'll ship me the entire course immediately — including all $1,214 in response-boosting bonuses — a total value of $2,711! I understand that I have a full 30 days to decide whether I'll keep the Quick-Start Copywriting System. If not, return it within 30 days for a full and prompt, no-questions-asked refund.