Gary Halbert made the term "motion over meditation" very famous and today I'm going to show you a perfect example of how you can use this lesson to make lots of money in 2016.
I'm also going to tell you about one of the greatest copywriting courses Gary Halbert never created and don't worry you won't have to buy anything to get a lot value out of what I'm going to share with you.
First, lets make sure we are on the same page. Motion over meditation means it is far more profitable to make a lot of imperfect moves in your business than it is to spend lots of time trying to make a product or promotion as good as it could be before testing.
The truth is real success is almost always a process of trial and error and the biggest winners are usually quite a surprise even to the people who dreamed them up so...
It's better to get on with testing new ideas than it is to waste precious time perfecting anything which may or may not work like gangbusters and now is the most important time to put this Gary Halbert motto to use.
The new year is upon us and lots of entrepreneurs are mapping out 2016 and making resolutions to improve their business.
Whether you have decided to run your first online or print ads, make more contacts, or create new products to sell to your existing customers, now is the perfect time to make a resolution to get things done without worrying about perfection and here is a great example.
A while back Kevin and I decided to sell one of the best copywriting courses ever created which had nothing to do with our legendary father.
We started to hem and haw about how to position it and we began mapping out a few ideas but it was taking forever until Kevin said...
Screw It! Let's Do This Gary Halbert Style!
He then jotted down a few points he wanted to make and while on the beach he recorded what we call a down and dirty quick video explaining why this particular course is so powerful and why the best of the best copywriters rave about it.
He then went home and read out loud what he wanted to say about why this course was so special and had the audio converted to a power point presentation for the second half of the video. We then slapped the video up on the site and sent a couple messages telling people to check out the video and guess what.
We sold out every course they had left in stock... and ended up with zero refunds!
The offer and the course are that good CHECK IT OUT BY CLICKING HERE
We even had to turn down people who took too long to watch the video and later became desperate to get their hands on this epic masterpiece.
Now I'm going to share the video with you for three reasons.
1. We have decided to offer the course for sale again because it is that good and if you are a copywriter or business owner who wants better copy skills this is the best place to start.
2. For the first two weeks of 2016 we are offering everyone who takes us up on this offer our Super Halbert Brothers Copywriter's Bonus (details below).
3. The best reason of all is watching this video will motivate you by showing you just how thrown together a promotion can be and still make lots of money. Once you see the video you will say "heck if Kevin can sell out every last copy of a course which had been on the market for years with such a hastily slapped together video, I need to get off my butt and just get my offers or promotions out there and perfect them later.
4. At the end of this video we share a killer swipe file... written by none other than The Highest Paid Copywriter Working Today.
Now for The Halbert Brothers Super Bonus...
Kevin and I each charge $1,000 an hour each for marketing consulting or $500 for simple copy critiques and that's not some MSRP type hype. We get it and we are so good people are super happy with the what we provide.
The Halbert Brothers Marketer's and Copywriter's Super Bonus is a certificate for 90 minutes of our time which you can use any way that will help you make the most money.
This means you can break up that hour and a half to get help from us with some or all of the following:
Brainstorming- We are truly great at developing killer hooks, solving problems and framing irresistible offers. Ask ANYONE who has been in a mastermind with us (those that paid us to attend and those that have given us awards)and they will tell you that we are top notch and how could we not be so good after spending over 40 years with an all access pass to the very top of the direct marketing world.
I myself designed the strategy which sold $20,000,000 of financial information products and that doesn't include the millions of dollars in sales we generated selling our own products and services.
Copy Critiques- If you ask most world class copywriters how to improve a headline or improve a control you will get a lot of similar answers but you won't find anyone better or faster than we are which means you can get more out of our critiques than anyone else's.
We also put more effort into our consulting sessions than anyone who charges as much as we do so instead of a quick hot-seat style session, we ask clients to send their work to us ahead of appointments so we can not only spot what's wrong but make massive improvements and it never fails.
Only once did I find a piece of copy so good I could only make one small suggestion and even after that simple change the print ad in question did 6 times ad cost. That means for every $1 the owner put into running the add $6 came back in the form of orders.
Copywriting Lessons- After Aspiring wordsmiths go through all the courses and get a few professional jobs under their belt, I am the guy who can show even veterans with decades of experience how to be more effective.
I know every single trick in Gary Halbert's playbook because I heard them all first, most often and I've added new twists of my own.
"...I never doubt their instincts in business, and I know first-hand that they sucked up every detail of marketing wisdom from their dad possible. They have the Halbert mojo..."
John Carlton- NV
A List Copywriter
"Both Gary Halbert and I made the most money working with Bond on a project he started and ran. It's easy to think he is just a legendary copywriter's kid until you spend 10 minutes with Bond and realize he is a certified marketing genius in his own right who even Gary said was his top advisor." - Scott Haines
"Twice, for me, without my even asking, Bond has seen the strengths and weaknesses of my products, and come up with the perfect description that has generated maximum sales. I didn't see the flaws myself until Bond pointed them out."
David Garfinkel
Author of Breakthrough Copywriting
"Any interaction with Bond and his groups is the 'real deal' and I highly recommend him as a teacher and a mentor."
John Carter- Los Angeles, CA
www.BarParts.com
"If you are looking for ideas you haven't heard before, which can lead to new breakthroughs for your business, then Bond Halbert is enormously valuable, and in fact, irreplaceable."
Sammy Markowitz
Professional Copywriter
"Bond's ability to come up with revolutionary marketing plans and hooks blows me away. He can read a piece of copy once and instantly see how to improve it as he did with one one of my newspaper ads which did 6 times ad cost!" - Caleb Odowd
"While I was doing work for top marketing professionals like Frank Kern and Digital Marketer Bond was my go to guy for fresh ideas and I can't even count how many times he got me unstuck." - Lawton Chiles
With our Halbert Brothers Marketing Strategy and Copywriting Super Bonus you can divide up your time in any way you wish.
You can use us to, as so many copywriters have, improve your client work.
You can have us show you how to get more copywriting jobs.
You can have us help you plan your breakout promotion.
You can have us improve your existing control piece and make even more money.
You can have us show you how to create a product so good it sells itself and all you have to do is describe it to the right people at the right time.
Basically you can can slice and dice your 90 minutes any way which benefits you most.
We only offer The Halbert Brothers Marketing Strategy and Copywriting Super Bonus for a very limited time and we only make the offer in association with a copywriting related product we stand by 100%.
Currently The Halbert Brothers Super Copywriter's Bonus is being offered with the following promotion.
Click Here To See The Down And Dirty Video
Sincerely,
Bond Halbert
