Los Angeles, California
On September 1st 1986 The Gary Halbert
Letter was born.
It would mark the
beginning of something so profound it would forever change the lives of
people all around the world.
Gary Halbert had
just been released from Boron Federal prison camp... "Club Fed."
It was one of the best things that
ever happened to our father.
A dynamic person like Gary Halbert
doesn't fare well in captivity.
So why was it so good?
Because a pent up person can only think of all the
things they will do once they are finally free.
The time at Boron gave Gary ten months to come up
with a master plan to take over the world.
And by his definition that is exactly what he did.
He left Boron and took on the world with a passion
and a vengeance that was unstoppable.
The truth is, he was still working while in Boron.
He wrote the best-selling book... The Boron Letters.
A book that continues to sell like crazy on Amazon.
That book was the primer for what would become...
The Gary Halbert Letter... a high end monthly newsletter.
newsletter was originally intended to be sold to serious marketers and
entrepreneurs. The high ticket annual price kept all the tire kickers
behind the wall.
newsletter would be his calling card... his magnet if you will... to
attract real players in the direct response marketing universe.
you, it wasn't only intended for the rich, but rather to let in the
serious players... rich or poor... beginners or seasoned veterans.
player isn't always successful. A serious player is simply unstoppable.
A serious player will beg, borrow or steal to come up with the
subscription price of Gary's newsletter.
Gary made some money
off newsletter subscriptions... but that wasn't his true motivation.
The real benefit was that he could
make people rich!
He could change their lives in ways nobody else could.
He made SOME people so successful that working
directly with Gary became one of their biggest dreams and a real
because of the wealth his letters helped people generate, they could
easily afford to hire him or do joint ventures together.
One day back in the year 2001, my dad called and
offered to pay me a bunch of money ($9,000) to put his newsletters
On May 3rd 2001 TheGaryHalbertLetter.com was born.
had achieved so much success and had changed so many lives for the
better... he decided to go even further and change as many lives as
He no longer needed to build momentum around
himself... the biggest players in the world already knew who he was.
was now time for every person on the planet to benefit from his wisdom
as soon as possible and with as little friction as possible.
Gary Halbert Letter lifetime subscription originally cost his
subscribers just under $2,000. And now here was Gary giving away
something for free while other "experts" were charging a lot more for
Were Gary's lifetime subscribers pissed when he
decided to give away free online the newsletters he charged them $2000
Because most of them got their investment back many
times over before he ever decided to give the letters away.
The online newsletter... instantly became ground
zero for all marketers... from beginner to expert.
It became the repository for 25 years of some of his
But there was something lost when the letters went
after he published the letters online Gary ceased printing and mailing
the letters. Everyone could get the letters instantly online without
waiting for it to be delivered in the mail. Plus it saved him all the
related printing and shipping costs.
Gone were the days when people were
actually excited with the anticipation of opening their mailboxes and
finding a Gary Halbert Letter inside which could help bring
prosperity to their lives... instead of just the endless stream of
bills that only seem to empty their bank accounts.
in the day his loyal fans could go to their mail box... open that
"A-pile" envelope... pull out the letter... and settle in for a story
that would take them on a journey and teach them some of the most
valuable and hard earned life lessons Gary went through... without them
ever having to go through those experiences themselves. A genuine
Some were cautionary tales.
Some were the real world secrets he had learned in
trenches on the way to discovering the real secrets of how to get rich
as quickly as possible.
Some were lessons in the big picture... what to
focus on... What to forget.
writings are addictive and unforgettable. And yet there are so many
pearls of wisdom contained in them that each person reading through
them discovers his or her own personal favorite Gary Halbert Quote.
stories were captivating... addictive... and mesmerizing.
There was no one
like Gary Halbert.
He was colorful... outrageous... and larger
It wasn't an act... he couldn't help it.
People loved him.
People hated him.
But he was unforgettable.
To spend any time with him was to be taken on a wild
Everyone who has ever met him has what we call a
"Gary Halbert Story."
He was extremely generous and apologized for little.
When he did apologize, it was for things you wouldn't expect.
He was very flawed but he never hid it.
In his newsletters he shared more of himself than
others would ever dare.
People tell us constantly that reading through the
letters makes them feel like they knew him.
He wasn't just some corporate drone writing some
white papers on marketing.
No... he shared himself... warts and all. And people
loved him for it.
The day he died... the world dreaded the reality
that the voice and words of the “Prince of Print” had fallen silent.
No longer would they hear his words in their head...
the pearls of wisdom... the brutal but honest truth.
No more letters.
more stopping everything to read his words standing in front of their
mailbox... instead of over a waste basket. No more taking the
mini-vacation that was reading those letters while they were actually
on vacation,because reading the letters wasn't work.
Halbert has some of the most passionate fans... and his crowd of loyal
followers continues to grow... today there are more than ever.
remember once being at a John Carlton seminar. For some reason I had a
box of old over-sized Boron Letters books in my car. These books were
damaged in Florida's humidity, causing the glossy covers to be fused
together. To separate them you had to basically tear the covers off.
I brought the box into the event and people went crazy for them. I was
honest with them. I told everyone the Boron Letters were free on Gary's
They didn't care... they still wanted to
pay me $97 for the book. They acted like I wasn't talking. Even though
they could get it for free they just wanted to push me aside and get
their hands on the damned book.
Wished I had packed
more boxes that day.
Ever since we took
over for our father, we've asked people time and time again what they
would like to see come from us now.
The single most
common request we get is for a re-print edition of the letters.
People want to hold them in their hands again...
just like Gary's original lifetime subscribers did.
Printing the PUBLISHED letters was something we'd
always had planned in the back of our minds to do someday.
be honest the reason we held off printing the letters was because
people could just print them themselves. Even though the ink and time
spent could be prohibitive and less than impressive.
And why do it if they could do it themselves?
were we to argue... they knew all this and yet they still wanted the
official Halbert letters... the way they looked back in the day.
have a few of the original letters and there is just something magical
about holding the printed letters in your hand rather than a bunch of
loose sheets of paper stapled together.
We got to thinking... what would be the best way to
reproduce the letters? And this is what we came up with.
decided to print the letters just like they were originally... two
oversized sheets folded in half to make up an eight page letter, or
three sheets to make up a twelve page letter... etc.
Not only that... the letters would be saddle
stitched so they would never come apart.
only that... the letters would be three-hole punched so the letters can
be organized into two large leather and gold embossed 3-ring binders.
And that is just what we did.
To celebrate the 30th anniversary of The
Gary Halbert Letter we are making available a printed version of a
collection of newsletters that were originally printed and released on
But wait!... there is more... WAAAAAAAAY more!
many people didn't know was that only about half of Gary's newsletters
were ever posted on his website (only about 500+ pages... not including
the new ones that were never printed and only released online). The
letters that were only ever released online will NOT be in this printed
edition... perhaps in the future.
So why were so many letters never released to the
Well first of all, some of the newsletters were WAY
too personal... even for Gary.
of the letters praised people Gary later no longer liked. Gary weaved
his letters into one long story, it wasn't that easy to edit just the
one little bad part out of the letter... so the whole letter got pulled.
Then there are letters where he changed his stance
Some letters are VERY controversial.
Others were pitches for products (now priceless long copy swipes).
And some letters were no longer
Some letters refer to other letters we no longer have!
To be honest
is a mixed bag..
will never publish these letters online!!
inside you will understand WHY?
It is because there is no one
standing next to readers... someone who can give them perspective on
what Gary was really trying to say... and in today's environment
everyone is putting words in your mouth... trying to tell you what you
are really saying.
To be honest we were never 100% sure we
release the unpublished letters offline... we may yank them off the
table without any warning.
We consider them...
Halbert Family Private Reserve Collection
To be passed down through our
Because it is only a person who has the right
and mindset who can fully appreciate them... and the pearls of wisdom
contained in them.
These letters aren't for the general public...
for people who are proud to call themselves died in the wool
In a good way the letters cost a small fortune to
reproduce (hundreds of dollars). Some parts of it are dealt with by
hand and they aren't produced overnight.
Somewhat fortunate is that... because the letters are so expensive to
produce... it ensures they will only be delivered into the hands of
serious fans who can fully appreciate doubling up on their Gary Halbert
FYI... these letters aren't going to arrive overnight. The printer says
they will take seven business days to produce... and that is just a
To be honest I haven't re-read the letters recently... I'm kinda scared
of what they might contain. One letter had a picture of a guy’s social
About the condition of the letters...
Full disclosure... these letters aren't perfect
reproductions. They are made from scans of the original letters. In
most cases you would never notice... but there are SOME IMPERFECTIONS.
The real truth is we don't want picky people buying
We'd rather share them with people who would fight
to get their hands on this.
Here comes the pitch and bullets...
First off I'd like to give credit where credit is
Every once in a while someone asks whether they
can be an intern or prot�g�... for years we said NO.
Finally we have let a few people work WITH us...
they gain access to us and what we've learned. Either from us directly
or from Gary Halbert content.
Life has been crazy for us lately... I won't bore
you with the details.
Suffice it to say we fell behind on things so I
put a task upon our friend Jon McGreal to read the unpublished letters
and write the bullets for them... to sufficiently tease your greed
glands for what is inside these amazing letters you won't find on the
The copy thus far is mine... Kevin Halbert.
The following is Jon's... with possibly some
modifications by me.
There won't be summaries on all the letters here...
there just isn't that much time. But you will get the idea.
- This newsletter is
the ultimate Gary Halbert direct marketing cheat sheet…
with all of Gary’s most profitable ideas from the previous three years’
newsletters condensed into one… you will discover 58 vital
check-list questions you need to ask yourself so you can maximize how
much money you make from your marketing efforts.
- In this issue Gary reveals to you an
easy yet effective way the pros use to become more mentally agile…
so you can unlock your creative process… his blueprint for
brainstorming so you can make “big bucks”… and how you get to
have fun while doing it all!
- Tips on making a
successful direct mailing campaign.
- How to make the
biggest impact on your prospects so you can make bigger bucks!
In this letter Gary
reveals how preconceived notions of your target
market can harm your business… whereas when you really
market and the profound differences between different groups of people you
can start to use facts to your advantage… and become a first rate
marketer. Also included are five typical marketing blunders
every business should know about.
- Discover Gary’s
simple 3 step formula to make a powerful impact on your customers… and
a proven marketing strategy which
he used to make one of his clients $24 million in sales in just one year…
how you can do it too!
of people Gary recommends
- How to get
newspapers, magazines, and TV and radio stations to print or broadcast
stories about you and your company in such a way it will generate a
huge amount of business for you… for FREE… this very
strategy helped a friend of Gary’s make $3,610,950… also included is a
nifty technique to get your book published among thousands of other
- Discover how Gary’s
bank “legally” kidnapped his money… and get a more
personal look at Gary as he gives you an insight into his private life
and personal struggles. Also… a promotion for a
- In this issue Gary
reveals how his marketing techniques work even better on corporate
executive types and business owners… discover what Gary
believes is the biggest
problem with nearly all advertising… how
accountants and similar professions can make some truly big-time money
by increasing their client base TENFOLD! And the importance
of and how to make an
impact with your advertising… which a seminar
attendee of Gary’s used to net over 600,000 for his business.
- How to have a
successful newsletter… in this issue Gary shares with
you ten rules he used to grow a following of thousands of
loyal subscribers in 24 countries all around the world… and
how you can too!
- Discover how to
increase your credibility to get more sales… Gary gives
ten of his most powerful tips he used to build trust with his
prospects… including a special technique which he
and some powerful words of wisdom on how to be successful and
achieve your goals.
- Written while the war in the Middle
East was going on… in this issue Gary reveals how winning a war,
just like marketing, is a process, not an event… as he
shares with you the strategy he used to build long-term customer
relationships… including an 8-step strategy he used to sell out a
seminar in just the first day.
- Why cure has a sales
appeal at least 1,000 times stronger than prevention…
and how, after a brief spell being sick, Gary learned to overcome this
and sell people preventions as well as cures.
- A sincere apology
letter... Ever mess up with your customers or colleagues?... see how
Gary handles it.
- How to take a person
through the nurturing process from being a “suspect” to becoming a
"prospect" and finally, a “customer,” without investing too much
and a strategy for getting endorsements from professionals
and celebrities to help you boost the sales of your products and
- Gary reveals a
formula which can make you rich… brings you through the
process great copywriters go through on their journey to becoming world
class pros… and the power of risk reversal and how to make it
work successfully for you.
- At a time of global unrest… riots,
burning and looting in L.A., Hurricanes in South Florida, Louisiana and
Hawaii… earthquakes in California… famine in Somalia… and the AIDS
epidemic… Gary shares his thoughts on how important and
powerful it is to realize the quality of our lives depends on our own
actions and not acts of God, nature, politicians, and
the economy… and how for the most part, we can have whatever we choose.
- Talks about his relationship with
Jay Abraham and a seminar Jay did in Australia. He then promotes the
seminar as a product of cassettes and a 300 page workbook. Where
he helped businesses in Australia when the country was going through
its worst economic crisis.
- Discover the correct
mindset of success… which Gary used to help him make more money in 30
days than in the previous 6 months… and you can
- These are time
sensitive suggestions... for e.g. buy an old course, listen to a
station of a guy who’s now passed away.
- How to profit in what
Gary believed was the most underexploited advertising media in America…
including some ad ideas for different professions to use in it… which
you can modify to suit yours… so you can exploit it and make a profit
- Gary reveals what
businesses can do to give them the highest chance of success despite a
bad economy… with real world examples you
can use for
your business too.
- Mini-version of Gary’s
Million Dollar Rolodex featuring the “Best of the best”
of direct marketing specialists you need to know.
- How to write copy
which can make you rich!
- Discover the four
books which had the most impact on Gary’s life… where he
learned things such as how to naturally release a chemical
200 times stronger than morphine… and how to build powerful
- Includes a letter of
appreciation from Gary Bencivenga.
- How to effectively
start your own successful direct response company… includes
a proven strategy to use… mistakes
to avoid… and how
to do it on a
- How to give
profitable seminars… discover the secrets Gary learned
about how to give successful seminars... the techniques he did to
ensure they ran smoothly… which allowed him to charge up to
$25,000 per attendee… and ensure they all got their money’s worth… and
how you can do it too.
- How celebrities can
help you win over clients and get more business.
- Promotion of a tape
from a seminar in which he tells a secret advertising method
- “How to overcome your
prospects’ “fear” of buying from you.”
- Discover what Gary
learned about electronic marketing… after traveling
thousands of miles and having dozens of discussions with experts… as
well as why
he avoids computers and thinks you should too.
- Also included are some tips
on making classified ads work… the right techniques
to use… and a simple change which will at
least double response.
- Gary becomes a
grandfather as Jeff’s wife gives birth to Torin.
- Discover 5 simple
steps Gary used as he attempts to double
the number of subscribers to a financial newsletter from 400,000 to
800,000… and how you can use the same
improve any other type of mailing.
- How to put sex appeal
into your advertising… without offending your customers.
- Promotes a seminar in
South Beach, Miami.
- Discover more tips
from Gary on how to write good copy… how to research,
increase your creativity and other useful tips… as well as a
simple trick he used to make even Ernest Hemingway’s writing better.
- In this issue Gary reveals to you an
easy yet effective way the pros use to become more mentally agile… so
you can unlock your creative process… his blueprint for
brainstorming so you can make “big bucks”… and how you
get to have fun while doing it all!
Pretty amazing right?
And that is just some of the letters!
Imagine what just one of those letters might do for
your life? How does being able to read the letters away from the
distraction of daily life throw at you online? How to fully immerse
yourself in this life changing content.
To snap open the 3-ring binder... pull out ten issues or so... throw
them in your bag... read them at lunch... on the subway... on the
airplane when you are forced to turn off all devices and go off the
get the idea.
many of today's heroes you look up to give Gary credit for their start
by reading and listening to him?
How much advice from others originated from him?
Wouldn't you rather hear it directly from the horse's mouth... instead
of some watered down regurgitation?
Where would you be today without just
the letters Gary posted on his website?
Where might you be if you almost doubled
it?... Over 500 additional unpublished pages!
We can't guarantee future editions will contain every letter... some
might have to be pulled.
ten years to bring this to you... and we make no promises to continue
to turn the crank and print this content and make it available to you
in the future.
It was only because of Gary's 30th anniversary that we felt motivated
to do something really special, release these letters and include the
now... you too can have a set of The Halbert Family Private
Collection... to pass down through your family's generations.
What could be more valuable?
some are definitely controversial. Please remember these letters
aren't for everyone.
Especially if you are
sensitive to brutally honest and strong language.
Perhaps in the future we will only offer those letters which were
released online... because many of the unpublished ones aren't safe for
the general public.
As I said earlier we hesitated to re-release the
letters... partly because we didn't want to send you into sticker
Again this offer isn't for everyone... It's not for people who have the
mindset "Hey I can get the letters for free online"... Its not for
people who want to print only the published letters on their printer.
It's for people that want to get the full "Gary Halbert
Would you like to hear Gary's voice again through over 500 additional
pages of letters he never posted online?
Do you think this collection might show you ways you can be writing
persuasive copy that converts like crazy that no other copywriter has
ever even thought of?
When it comes to price... let me ask you this...
If you wrote these letters... how much would you ask for over 1100
pages of the world's most valuable collection of newsletters and ad
Would you even share these advantages with others?
Let me also ask you this...
Does just hearing Gary's voice in your head inspire you to write great
Would you like even more LIFE CHANGING copywriting and marketing
lessons told in a story format that is entertaining... addictive...
powerful... crystal clear... and unforgettable?!
If so... now is your chance to get in on this 30th anniversary offer
that has never been made before.
Go get it now while you still can
you have any questions please email us... firstname.lastname@example.org
takes a few to print these letters... and we are only having
them printed as the orders come in.
will be delivering them on a first come first served basis. The
sooner you order the closer to the front of the line you will be... and
the sooner you will receive your set.
Please understand it will take a couple of weeks to arrive. And you can
always write to us for an update on the status of your order.