Wednesday, June 30, 2004
ALWAYS keep in mind that the people of
America sort through their mail while standing
over a wastebasket.
This is the single-most-important
concept you will ever learn about direct mail advertising.
I think it goes without saying...
the only exception to this is when people are reading their e-mails... and...
they have one hand on their mouse... ready and eager to hit the "delete" button.