Thursday, July 1, 2004
"Anything that's worth doing, is
worth doing poorly!"
Best business advice I ever got. It
came from my friend, Joachim DePosada.
You gotta look like a fool to become
a pro. Nobody pays par golf the first time he shoots 18 holes. Nobody plays
killer guitar the first time he holds it in his hands.
Want to know how to get good at
writing? You get good at writing...
Writing A LOT!
Copy out in your own handwriting all
the classic ads you can get your hands on. After weeks of this, write an ad of
Test your own ad.
It probably won't work. So, what do
you do next?
Write ANOTHER ad!
Test that ad also.
Keep doing this over and over until
you get a winner.
It took me more than four (4!) years
to write my first winning direct mail letter... but... more than six hundred
million (600,000,000!) copies of that letter have been mailed.